I. Origin and classification
China's direct sales
Direct selling originated in the late Qing Dynasty and the early Republic of China in China! According to historical records, as early as 1929, the second generation manager of China Wang Restaurant used a way similar to direct sales to solicit business: anyone who introduced business to Wang could get a commission of 5%~ 10% of the turnover. This is the earliest recorded direct selling in the world and the origin of direct selling!
Modern direct-selling
Modern direct selling originated in the United States, and the earliest direct selling sprouted in the 1950s, founded by the Jew Casabe. With the rapid development of information society and people's pursuit of convenient and fast shopping, it came into being. Now, in countries with mature and developed market economy, direct selling is almost all over the world. Although direct selling can be said to be the earliest commercial distribution mode of human beings, direct selling has not been well understood, and the definition of direct selling has not been finalized so far, because direct selling is divided into two categories.
classify
The first category: direct selling in a narrow sense.
The so-called narrow sense of direct selling means that producers, manufacturers and importers sell products to consumers face to face through direct sellers (and consumers), including single-layer direct selling and multi-layer direct selling.
Single-tier direct selling is used by 20% direct selling companies. 80% of direct selling companies adopt multi-level direct selling. Single-level direct selling is to introduce commission mode. For example, the brokers of insurance companies and futures companies are all free, and they sell products by their own interpersonal relationships and get commissions. However, the developed customers have not become salespeople and formed a hierarchical structure, so this is legal.
Multi-level direct selling is based on the company's reward system. A direct seller (who is also a consumer) can not only sell the company's products or services to consumers, but also absorb, coach and train consumers to become his subordinate direct sellers, and he becomes an online direct seller. The higher-level direct sellers can be promoted to the class according to the number, algebra and performance of the lower-level direct sellers, and get different proportions of bonuses. (Note: Customers developed by direct sellers can also become salespeople, forming a hierarchical network, thus realizing team compensation)
The second category: direct selling, also called direct marketing. Product manufacturers, manufacturers and importers deliver products or advice to consumers through the media (mail DM, TV shopping channels and the Internet). "Straight" in direct marketing refers to direct sales to consumers without dealers, and "complex" refers to the interaction between enterprises and customers. Customers have a clear reply (buy or not) to the marketing efforts of enterprises, and enterprises have clear statistical reply data, so as to evaluate the previous marketing effect.
Second, the charm of direct selling
Authoritative media published a figure: the direct selling business in developed countries such as the United States and Japan has accounted for 61.7% of the daily necessities retail market; More importantly, the rise of the direct selling industry has brought rare opportunities to many people who "never know what entrepreneurship is" in China. No wonder some people like it ... can we categorically reject this situation? Can you easily say no to direct selling?
The best attitude is to calm down and explore the charm of direct selling with a calm mind. Perhaps, this profession really left an opportunity for everyone to achieve themselves-
Interpretation of direct selling is inseparable from trying to figure out one word: success! This is the ultimate wish in everyone's heart. Everyone wants to succeed. Although everyone has a different definition of success, in the final analysis, they all want to create a beautiful career and live a beautiful life. Everyone has been looking for such an opportunity and such a road all his life. Unfortunately, many people have failed.
Until someone summed up a great formula: success = a dream+a fulcrum+a team. Since then, the number of millionaires in the world has increased rapidly. People began to find that direct selling is such a cause, which meets any conditions listed in this formula: dreams are our wishes, and the fulcrum is of course various direct selling companies. As for the team, it is the customer network and dealer network established by direct sellers. I think this is also the reason why so many people keep entering this industry.
Specifically, these spells can be broken down more clearly and carefully. In order to give readers a clear concept of the charm of direct selling, this paper analyzes the value of direct selling from the aspects of 16. These values are the selling point, charm and prospect of direct selling, and also the cultural spirit advocated by the majority of direct selling enterprises and the favorite connotation of direct selling practitioners.
One of the charms: beyond dreams
Since childhood, everyone has more than one dream: to be a scientist or an artist; Or have tall buildings and travel around the world; Or make friends, help the world, and so on. Unfortunately, reality is not a dream, and too many people are defeated in the face of cruel reality. Not only can you not realize your dream, but you will also suffer more hardships: being laid off or unemployed, or heroes are useless. In the face of persecution, without exception, we shrink or even annihilate our dreams, dare not change, are unwilling to change, or even unable to change.
Unlike direct selling, this industry is enough to awaken people's dreams, let everyone start thinking about the meaning of life again, and reactivate the wishes hidden in the corner of the soul. Direct selling tells us that we can make more friends, become sales experts, see the world and live a long and healthy life. Although not everyone can finally achieve their goal, they are really alive inside. Through success, marketing, psychology, persuasion, communication and other education and training, everyone began to re-understand the meaning and value of life.
From this perspective, direct selling allows us to transcend the past, create and continuously realize the future, and the stagnant heart begins to ripple again. This is a great awakening, and the spirit of courage to struggle constitutes the value beyond dreams.
Charm 2: clear goals
According to the survey, only those who have clear goals in life can achieve top achievements, and these people only account for 5% of the total number of human beings. Most people have no clear plans for their future. In other words, many people's life goals are not clear, and some people even have no life goals at all, so naturally it is impossible to achieve much. With a complete upgrade system, direct selling has clearly defined the direction for every practitioner. After a long time, as long as you step by step, you can reach a higher level and achieve yourself.
You may not have a goal in life, but once you enter the company, your direction of efforts will be clear. What level to reach every month, how much income, and how many customers to recommend can be quantified. This upgrade system points out the direction for everyone. You don't need to spend time thinking about your goals, you just need to keep working hard to achieve them. Your life is naturally richer in the process of hard work.
The third charm: sustainable learning
This century is the century that advocates lifelong learning. Because of continuous training and learning, all employees in direct selling enterprises have learned a lot of fresh knowledge in a short time, and all kinds of knowledge are constantly instilled, exchanged and shared, whether it is products, systems, marketing models, interpersonal communication, nutrition and beauty. In addition, the dissemination of a large number of books, audio-visual materials and the holding of various training courses have made those who lack learning devote themselves to improving their grades. While their knowledge is getting richer, their quality and taste are also constantly improving.
Most direct selling enterprises have systematic education and training plans, and this continuous learning mode conforms to the characteristics of keeping pace with the times in the new century. Knowledge changes fate and learning enriches life. In this era of advocating the establishment of learning organizations, direct selling enterprises have just become a typical representative. The most famous motto of lecturers in direct selling enterprises is "knowledge is the only good, ignorance is the only evil". Raising learning to the moral level should be one of the most attractive features of the times.
Charm 4: Mentor and Friend
In the training courses of direct selling companies, we often hear such a sentence: "The biggest tragedy in life is that there are good teachers who don't learn, good friends who don't make friends, and opportunities that are not grasped." The meaning is simple, but profound. It tells us that in order to succeed, we must seize every excellent opportunity with the help of our mentor and friends. This is indeed the theorem of success in life. Every direct selling company will be equipped with lecturers with very high comprehensive quality, constantly passing on the most revolutionary marketing concepts and extensive knowledge to the team, and sharing opportunities among team members. This kind of friend team, because of the same interests, constitutes a unique landscape. The persistence, frankness and dedication of this group of people always touch every new person. This group with many mentors and friends has a special attraction.
The fifth charm: freedom and autonomy
Direct selling is a truly free and independent industry. Everyone is not only a link of the whole team, but also an independent entrepreneurial individual. Personal goals are set by yourself. What level you want to achieve and how much you earn are all decided by yourself, so that everyone's mind can play better in a relatively relaxed state!
Direct sellers are free, but not lax. In fact, once these people enter the team, they immediately show a high degree of self-discipline In the spirit of freedom and autonomy, most members of the team can arrive on time and pay attention to the concept of time. This free and orderly life has become one of the attractive charms of direct selling.
Charm six: fairness and justice
There are few conditions for direct selling enterprises to select talents, and the assessment indicators of traditional enterprises such as education, appearance, social relations, social status, age and experience are almost diluted in direct selling enterprises. As long as you are interested in trying, anyone can, whether male or female, tall or short, handsome or ugly, healthy or disabled. Anyway, the display object of direct selling companies is hierarchical: either you are a customer or you become an operator. All confident and enterprising people can try it themselves.
The endurance of direct selling is particularly strong. The so-called "no woman can't do it well, no man can't do it big, and no child can't do it fast". Moreover, in specific business operations, as long as it is a regular company, its system has almost the characteristics that can be surpassed. No matter men, women and children, no matter who comes first, they can get corresponding rewards according to the distribution concept of more work and more pay. This has largely satisfied the people's desire for equality, and also enabled many ordinary practitioners to gain the dignity they deserve, so they worked harder and got better results.
Charm 7: Teamwork
This is an era of cooperation, and no one can achieve great things alone. In 2002, it sold millions of books, Learn to Make Your Own Cheese! There is a thought-provoking sentence in the book: "There are no perfect individuals in the world, only perfect teams." In this respect, the direct selling enterprises most typically show the charm of the team. In traditional industries, we are used to the life-and-death competition, and every successful direct seller is a leader with a huge team. Team members complement each other's advantages, show their abilities and create amazing results.
The team creates an atmosphere, creates a win-win model of holding a group to conquer the world, and at the same time shows everyone's value in it. This is the core reason for the success of direct selling. No wonder the industry says that first-class people use team strength, second-rate people use personal strength, third-rate people use it, and fourth-rate people don't. Teamwork makes everyone successful. This constitutes one of the greatest charms of direct selling.
Charm 8: Build a system
The word business means "endless creativity". Direct selling is an entrepreneurial revolution based on the traditional water-carrying business. Let each practitioner establish a marketing system and consumption system of different scales, and this system is the source of income for direct sellers.
When a direct seller builds a huge system through years of efforts, his wealth channel is completed. He can enjoy the wealth brought by the system more and more easily. Just like the owners of internet, telecommunication network, power network, water supply network and cable TV network, the income may be meager when the pipeline is erected, but once the network system is built, it will be rewarded anytime and anywhere. This is the value of direct selling network. As long as it is a formal direct selling enterprise with product marketing as the source of interest, it is ultimately showing the charm of the system.
System is the future, system is wealth, system is guarantee, and system has everything. This has almost become the jargon of direct sellers and enterprises.
Charm nine, boutique.
Charm 10. Create wealth. The wealth creation advantage of direct selling is changing the lives of a generation of civilians.
Charm eleven, lifelong growth. The daily motivation commonly used by direct sellers is "every day, in every respect, I am getting better and better." The growth of the body is dribs and drabs, and the growth of the mind is leaping.
Charm 12. Group identity. Encouragement and praise can turn idiots into geniuses, while criticism and abuse can turn geniuses into idiots.
Charm 13. Travel around the world.
Charm 14, healthy and beautiful.
Charm 15, self-realization. Direct selling is the cause of young people, the hope of middle-aged people and the protection of the elderly.
Charm 16. Embrace infinity. There is no limit on the success rate of direct selling, and there is no start-stop limit. The infinite future is for everyone to create.
Direct selling does represent an opportunity: an opportunity to create health, wealth and change lives. .....
Direct selling, has it started?
At present, there are more than 8,000 direct selling enterprises in China, but only 28 have obtained legal licenses, so if you are interested in direct selling, please choose from these 28 enterprises.
I hope my answer can help you _