2. Mail Order/Direct Mail Marketing refers to a retail format that promotes and displays goods to consumers by mailing catalogues and issuing advertising materials through the post office, arousing or arousing consumers' purchasing enthusiasm, realizing the sales activities of goods, and delivering the goods to consumers by mail. According to the order form or advertisement of the store, the customer sends the quantity and money of the goods to the store by letter. After receiving the order letter and remittance, the store will mail the goods together with the invoice to the customer. This way can save customers' round-trip time and cost, and is convenient for long-distance customers to buy. It is a fashionable shopping way in America to get all kinds of articles you need by mail order. You can get what you need by making a phone call, sending a fax, sending an email or writing a letter. According to a survey article of Kansas City Star magazine on March 25, 199, the data about mail order industry shows that in 1989, 917 million Americans (basically accounting for the adult population of the United States) Mail order is a marketing method of direct marketing. Simply speaking, it is the process of obtaining product information in various ways and then delivering it to consumers by mail. Broadly speaking, it is to use electronic tools to engage in business and activities (tools include primary telegraph, telephone, radio, television, fax to computers, computer networks to various information infrastructures and modern systems such as the Internet. And business activities are all activities from the demand activities of pan-commodities' physical and non-physical, commodities and non-commercial production factors, etc.' to the reasonable and legal consumption and application of pan-commodities, except for the typical production process. In a narrow sense, that is simply to say, in a word: using the Internet to engage in business and activities. With the progress of science and technology and the development of network technology, China International's electronic mail order will improve and innovate the traditional marketing model, completely change consumers' consumption habits, integrate a variety of traditional business models, create a brand-new business model of its own, and make more consumers become real consumers. The rapid development of online shopping is breaking the old business model and consumption habits, creating new business opportunities, and posing new challenges to the reform of enterprise management and behavior. Online marketing has become an indisputable fact, which is not only a new technical means and marketing model, but also an important choice that affects the future survival and development of enterprises.

3. Express delivery

EMS is the Express Mail Service, which is a service product of China Post. It mainly adopts air transportation to speed up the delivery. Generally speaking, it will arrive in 1-4 days according to the distance of the region.

The express delivery mentioned in Taobao refers to other express delivery companies except postal services in the domestic market, and they also use their own networks for express delivery services. The companies in the market mainly include: ZJS, Daejeon, SF, Shentong, etc. There are 1 express delivery companies in China.

The nature of their services is the same, and they all deliver goods for you. The difference is that one is a state-owned company and the other is a private enterprise, each with its own advantages.

Here are some information about the major express delivery companies for you:

Domestic enterprises:

1. EMS of China Post.

Advantages: the network is strong, with more than 2, outlets nationwide, which are beyond the reach of all competitors, and these more than 2, outlets are their own people. Not to mention the county, they can do it even in the village.

Disadvantages: the response speed is slow, and it is difficult to track the query.

price: 2 yuan/5g, the price of documents and packages is different.

2. SF Express,

Shunfeng Company from Guangdong, has developed rapidly in recent years. From a workshop company to a larger company, the achievements are obvious to all.

advantages: the speed of delivery to the Pearl River Delta is similar to that of EMS, and the price is lower than that of EMS.

Disadvantages: The quality of service sent to other regions is just so-so.

3. Shentong Express,

An enterprise from the Yangtze River Delta, which started as an express delivery service around Shanghai, is now doing business in Beijing.

advantages: the express mail sent to the Yangtze river delta is similar to EMS, and the price is lower.

Disadvantages: Like SF Express, there are regional restrictions, and the quality of express delivery service to other regions is average.

4. ZJS

The largest private express delivery company in China has more than 5 outlets, but most of them are cooperative networks, and its own outlets are estimated to be around 1.

advantages: the speed is similar to that of EMS, and it is even faster in some areas. Can also do freight.

Disadvantages: no document delivery.

Foreign-funded enterprises:

Since last year, foreign-funded enterprises have been able to do domestic express delivery, and now global express delivery giants TNT and DHL are also offering domestic express delivery services.

Advantages: As a global express delivery giant, although it conducts business in China, speed is still the biggest selling point. In their service outlets, the speed is much faster than that of EMS, and the inquiry is in place.

Disadvantages: the network is less, about 1 cities can reach it, and the price is more expensive without documents. DHL is much more expensive, and it is almost the same as sending it to Guangzhou and Hong Kong. But the price of TNT is similar to that of EMS, and some cities are even cheaper.

To sum up, suggestions:

If your company often sends small cities, then EMS is the first choice, while other companies are worse off going to small cities.

if your company only distributes to dozens of economically developed cities, such as Shanghai and Guangzhou, I suggest you use TNT, which is different if you have strength. It's really fast! I just use them, DHL is fast, but it's just too expensive. Their roads are also very good for heavy goods.

If you want to go to Shanghai or Guangzhou relatively cheaply, you can also choose SF Express or Shentong, but then you have to check out separately.

If you have dozens of tons of heavy goods, you can find China Railway and ZJS. Their railway lines are very reliable.