Composition: exhibitions, conferences at home and abroad, sports events, cultural activities, large-scale festivals and folk customs.
Convention and exhibition industry refers to the collection of business units and institutions that provide services such as planning, organization, venue and supporting facilities for convention and exhibition activities for the society by using various convention and exhibition resources and taking convention and exhibition facilities as conditions.
Exhibition is a special circulation medium and a form of economic exchange with both marketability and demonstration.
Exhibition is characterized by comprehensiveness and agglomeration (short time and strong radiation of competitive function), scientificity and foresight (scientific fashion and foresight), intuition and artistry, interactivity and communication, internationality and culture.
The development of exhibition economy in Europe has gone through three stages: 1 sales function stage, 2 customer marketing stage and 3 customer management stage.
Conditions for the emergence of convention and exhibition industry 1 corresponding productivity development level (human resources, scientific and technological organization and management ability) 2 location conditions and economic strength 3 institutional conditions and political situation.
The exhibition first appeared in Greece, where the original market was a slave exchange market. The Leipzig Expo in Germany is called the oldest Expo, which was founded in 1 165. 1894 changed from a traditional market to a sample fair, and 19 18 developed into an industrial technology fair. 1798, the French government held the * * * China Industrial Products Exhibition, which was the first national industrial exhibition held by the government in the world. 185 1 year, Britain held a world-scale "international industrial exhibition", which was called the first World Expo and was regarded as the beginning of modern exhibitions.
After the first world war, the comprehensive fair has developed greatly and become the dominant form of exhibition.
Development of domestic convention and exhibition activities: 1905 Beijing "Persuade Workers" 1909 Wuchang "Wuhan Persuade Workers" 19 10 Nanjing "Nanyang Persuade Workers"192/0 Nanjing "Commodity Exhibition"
Characteristics of China's exhibition industry development: China's exhibitions are generally large-scale and professional. After the development in the early 1980s, China's convention and exhibition industry entered the conventional stage from 65438 to 0987. 1 The variety and quantity of exhibitions are increasing day by day. The quality of the exhibition is gradually improving. 3. The scale of exhibition venues continues to expand. There are more and more exhibition companies.
There are four world-famous exhibitions in China: Beijing Machine Tool Exhibition, Textile Machinery Exhibition, Metallurgical Casting Exhibition, Printing Exhibition and Guangzhou Lighting Exhibition.
In 2003, more than 2,600 comprehensive and professional trade exhibitions were held in China, with a total exhibition area of 5.43 million square meters. In 2003, 260 exhibitions were held in Shanghai alone.
At present, there are three strategic ecological groups of convention and exhibition cities in China, namely, the strategic ecological group of convention and exhibition cities in the Pearl River Delta represented by Guangzhou, the strategic ecological group of convention and exhibition cities in the north centered by Beijing and the strategic ecological group of convention and exhibition cities in the Yangtze River Delta centered by Shanghai.
By 2003, there were 158 exhibition venues in China. The existence and artistic expression of beauty and individuality in physical exhibitions can't be imitated by virtual exhibitions.
Comprehensive exhibition refers to the exhibition of the whole industry or several industries, also known as horizontal exhibition. Professional exhibition refers to the exhibition of a certain industry or even a certain product.
International exhibition standards stipulated by the International Exhibition Bureau: more than 20% of exhibitors come from abroad, more than 20% of visitors come from abroad, and 20% of publicity expenses are spent abroad. International exhibitions are considered to be the most effective and lowest-cost way to open foreign markets.
UFI classification criteria: comprehensive exhibition, professional exhibition and consumer exhibition.
American exhibition classification standard: gift exhibition, toy exhibition, hardware exhibition, automobile exhibition, yacht exhibition, computer exhibition, clothing exhibition, fashion exhibition, food and candy exhibition, consumer electronics exhibition, industrial electronics exhibition, electrical exhibition, sports equipment exhibition, stationery exhibition, hotel catering products exhibition, souvenir exhibition, office supplies exhibition, grocery exhibition, gift exhibition and processed products exhibition, which are totally 20 categories. British 16.
Classification criteria of meetings: according to their nature, they can be divided into formal meetings and informal meetings; According to the stability of the session interval, it can be divided into regular meetings and irregular meetings.
China international conference standard: the delegates come from more than three countries, and the number of qualified participants in foreign conferences exceeds 10. International Conference Standards (ICCA) of the International Conference and Congress Association: The conference is a series, and at least three countries hold the conference in turn, with at least 50 participants.
The International Festival and Activities Association divides activities into large-scale activities, small-scale activities, art festivals, sports events, exhibitions or fairs, park and entertainment-related activities, city-related activities, conferences and sightseeing activities.
Market refers to a large-scale activity of commodity trading, which can be held regularly or irregularly. Expositions generally refer to exhibitions with large scale, wide content and many exhibitors and audiences.
Exhibition is a special circulation medium, and it is a social form to exchange products, services and information through exhibitions in a fixed or a series of places within a specific date and time limit.
In the market economy, the criteria for dividing the circulation media or channels are different, but it is generally believed that the most marketable circulation media are commodity exchanges, futures markets and exhibitions.
Investment methods of China Inland Exhibition Hall: 1 government investment, 2 government-private joint ventures, 3 private investments and 4 joint-stock companies invested by private capital, including Sino-foreign joint ventures.
Management mode of China inland exhibition hall: 1 government-built, government-run, 2 private (commercial) and 3 joint venture between government and people.
The business model of Chinese mainland Exhibition Hall: 1: simply rent the venue, rent the venue and hold exhibitions, rent the venue and services, and rent the venue and conduct business.
Australian International Trade Development Center suggests: 1 Determine business objectives before the exhibition; 2. Carefully study the sales market before the exhibition; 3. Determine the products to be exhibited; Make full preparations before the exhibition; 5. Understand all the specific needs of the exhibition; 6. Send people who are familiar with the situation and can make decisions to attend the meeting.
Ways of holding exhibitions abroad: renting booths, renting all or part of venues, building their own venues, and holding exhibitions alone.
How to sell the exhibits: 1 self-selling can win the trust of the audience. Cooperate with local distributors or agents. Sell exhibits to local distributors and agents.
The basic elements of a meeting: meeting topic, organizer, organizer, participants, meeting time, meeting place and meeting guarantee.
An assembly is a form of meeting. The right of assembly is regarded as one of the manifestations of human rights and civil rights in modern society.
Ways of hosting international conferences; 1 Member countries take turns to host 2 regions take turns to host 3 bidding methods.
Conditions for winning an international conference: direct conditions 1, various hardware facilities required for the conference, catering arrangements 3, transportation 4, indirect conditions for professionals 1, cultural tourism resources 2, political stability 3, economic prosperity 4, good public security 5, geographical location 6, language 7, and local support in the host place.
The British University Accommodation Association is a marketing joint organization, and its members include 68 universities in the UK. The annual turnover of British universities in the conference market is 4 billion to 5 billion pounds.
APEC is a regional economic forum and advisory body. APEC is a set of institutionalized deliberation and decision-making bodies, including senior officials' meetings, ministerial meetings and informal leaders' meetings. The first informal leadership meeting was held in Seattle, USA on1October 20th, 1993+065438+. APEC 2006 54 38+0 Shanghai Conference is the largest multilateral international event held in China since the founding of New China. Shanghai leaders' requirements for the preparatory work of the conference: beautiful city appearance, excellent environment and excellent service.
Features of large-scale activities (short answer): 1 has a certain theme; Having a tight or loose organization; 3. A large number of people gather in a relatively narrow space, and the population density at a specific time and place is very high; 4. Participants come from different social classes and involve different classes; 5. Attracted many media to follow up the report; 6. It has a wide influence.
The first China-ASEAN Expo ended in June 2004.
Types of violent crimes in festival risk management: 1, violent crimes, speculative crimes and non-violent crimes, and self-harm crimes.
Crowd classification: 1 hidden crowd 2 attacking crowd 3 escaping crowd 4 enjoying crowd 5 forbidding crowd 6 rebellious crowd.
Basic links of exhibition industry chain: exhibition management (organizer)-exhibition hall service (exhibition hall)-engineering design and production (engineering company)-extended service (main suppliers and service providers)-exhibitors and buyers (end customers) have a supporting system of the industry chain outside the industry chain.
Davos is the venue of the World Economic Forum, Boao is the venue of the Asian Economic Forum, and the two largest expositions in the world are held in Hanover. The Berlin Expo mainly includes "Green Week" (Nuremberg International Toy Fair with world significance in agriculture and food industry).
Characteristics of German exhibition industry: 1 There are 150 important professional exhibitions in the world, of which 120 are held by Germany, and 6 of the world's 10 famous exhibition companies are from Germany.
Orlando, USA holds 625 exhibitions every year.
Characteristics of American convention and exhibition industry: 1 The owners of exhibition venues are completely separated from the organizers of the exhibition; The internationalization of American exhibitions is not as good as that of Europe; The re-signing rate of exhibitors and exhibition organizers has declined; 4. The number of exhibitions held at the same time or place has increased; 5. The number of exhibition meetings is reduced; 6. The growth momentum of new exhibitions has weakened; The number of new investment and operation exhibitions decreased; 7 The exhibition trend is clear by industry; 8. The exhibition presents a good joint situation; 9. Strengthening the integration of exhibitions; 10 exhibitor signing appointment time has expired.
France holds 1 0,400 exhibitions and 1 0,000 expositions every year, and there are only about 20 real professional exhibitions. France's major exhibition companies jointly organized the French International Professional Exhibition Promotion Association.
The entire exhibition industry in Australia contributes about 2.3 billion Australian dollars to the Australian economy every year. Australia has 65,438+007 exhibition venues, 65,438+006 exhibition organizers, about 360 exhibitions and 65,438+020 exhibition service organizations.
The scale of international exhibitions in Singapore ranks first in Asia and sixth in the world, with 5,000 exhibitions and incentive tours.
Hong Kong has won the reputation of "International Convention and Exhibition Capital". Hong Kong holds more than 80 large-scale exhibitions and conferences every year, and more than 420 large-scale conferences are rated as "the best conference center in the world".
The factors of Hong Kong's success (short answer) 1 Industry depends on market demand, software and hardware coordination, exhibition positioning and operation mechanism.
Taiwan Province Province held 93 international or regional professional exhibitions in 200 1 year. Exhibition content: Machinery, high technology, textiles, building materials and automobiles are relatively standardized as intermediary organizations guiding industries, including Taipei Convention and Exhibition Association.
Features of Beijing Exhibition: 1 Focus on internationally renowned brand exhibitions; (2) The exhibitions are mainly economic and technical (accounting for 70% of the total); 3 Beijing International Convention and Exhibition Industry Association plays an important role (established in 1998).
Shanghai In 2003, Shanghai held more than 330 exhibitions, and Shanghai held more than 700 international conferences every year, including the annual meeting of the International Chamber of Commerce, the annual meeting of the Pacific Rim Forum, the annual meeting of Asia-Pacific judges, and the international pilots' conference.