Securities investment is a subject involving stocks, bonds, futures, foreign exchange and other fields. Due to its particularity, employees are required to have good moral quality for the following reasons:

1. Avoidance of illegal acts: There are various illegal acts such as fraud and insider trading in the securities investment industry. Employees with good moral quality can abide by laws and regulations and avoid illegal acts, which can not only protect their legitimate rights and interests, but also create a better investment environment for investors.

2. Maintain professional image: the moral quality of employees directly affects the image of the securities investment industry. Good moral quality can better safeguard the image of employees, ensure the benign development of the industry and ensure the sustainable development of the industry.

3. Protect the interests of customers: In the securities investment industry, employees are the agents of customers. Before investing for customers, they must have good moral quality to ensure the legitimacy, safety and profitability of customers' investment.

4. Improve the brand value of enterprises: As an enterprise providing financial services, the securities investment industry can improve the brand value of enterprises, establish a good corporate image and reputation, attract more investors' trust and support, and thus create better economic and social benefits for enterprises.