"I Maotai" is a digital marketing APP officially launched by Kweichow Moutai, which supports consumers' online registration, real-name authentication, online and offline payment, cancellation of refunds, and store delivery. Consumers can make an appointment at "My Maotai" to buy the latest four products every day. At 9: 00 am on March 3, 2022, the trial operation of "My Maotai" App was officially launched.

In the trial operation stage, consumers can make an appointment to buy the latest four products at I Moutai every day: 53-degree 500ml Kweichow Moutai (Year of the Tiger), 53-degree 500ml Kweichow Moutai 1935, 53-degree 375ml*2 (Year of the Tiger) and 53-degree 500ml Kweichow Moutai (Treasures). Successful consumers need to bring their ID cards to the designated social channels and Maotai self-operated companies to pick up the goods.

Development history

At 9:00 on March 3 1 2022, the trial operation of "My Maotai" App was officially launched, and an appointment was made for open subscription.

On April 6, 2022, a week after the launch of the self-operated e-commerce platform "My Maotai", over166,400 people and 454 10/0,000 people participated in the snapping up of Maotai, of which about170,000 people bought wine, and the subscription success rate was only 1%.

On April 1 1 day, 2022, Tianyancha App showed that both the Android version and the Apple version of I Moutai App of Guizhou Moutai Co., Ltd. had been registered, with the version number V 1.0.0, and the date of registration was April 8.

Refer to the above content: Baidu Encyclopedia-My Maotai