Customer relationship management refers to the process that enterprises use corresponding information technology and internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service, so as to improve their management methods and provide innovative and personalized customer interaction and service for customers.

Its ultimate goal is to attract new customers, retain old customers, and turn existing customers into loyal customers to increase the market.

Customer relationship management is a method and process to acquire, maintain and increase profitable customers. Customer relationship management is not only a brand-new, internationally leading, customer-centered enterprise management theory, business philosophy and business operation mode, but also a concrete software and implementation method to effectively improve enterprise income, customer satisfaction and employee productivity by means of information technology.