Kickstarter is the founder of American online crowdfunding platform. By establishing an online platform to raise funds for the public, Kickstarter allows creative people to get the funds they need and make their dreams possible. It is understood that the creativity of this website comes from Chen Perry, one of the founders of Chinese descent. His formal occupation is a futures trader, but because he loves art, he runs a gallery and often participates in hosting some concerts. In 2002, due to financial problems, he was forced to cancel a planned concert scheduled for the New Orleans Jazz Festival, which made him very depressed, so he began to brew a fundraising website. "Capital has always been a barrier in front of creative career." After a long wait, in April 2009, Kickstarter finally went online. In 20 10, American Time magazine named this website as one of the best inventions of the year.

The operating mode of Kickstarter platform is relatively simple and effective: users of the platform are those who have new ideas and are eager to create and create, and those who are willing to pay to help them realize their creative ideas, and then witness the emergence of new inventions, new creations and new products. Creative people introduce the value of their projects and the amount they hope to raise on the website, and then start to create. People who are willing to contribute can contribute when they see these projects and feel valuable. In order to make sponsors feel more valuable, when each idea is displayed in Kickstarter, you can see who sponsored the idea.

The rise of the crowdfunding model represented by Kickstarter has broken the traditional financing model, and every ordinary person can obtain funds for a certain creation or activity through this crowdfunding model, so that the source of financing is no longer limited to institutions such as venture capital, but also from the public. Crowdfunding is a popular way to raise funds, which provides the possibility for more small-scale operators or creators to raise funds.

At present, only users in the United States and the United Kingdom can launch fund-raising projects on Kickstarter, but the sponsors can come from 177 countries around the world, with a global coverage rate of 90%. Yancy Stuckler, co-founder of Kickstarter, said that at present, Kickstarter is planning to expand its online crowdfunding business to more countries, so that more and more creative people can realize their dreams through crowdfunding.