In addition to the mainstream e-commerce platforms, there are also many e-commerce platforms specializing in agricultural products, which are more targeted and more suitable for the sales of agricultural products. Beijing Yimutian Nong Xin Network Technology Co., Ltd. was established on 20 1 1, which is an internet company based on mobile internet technology, deeply cultivating the origin of agricultural products and promoting the circulation efficiency of agricultural products. There are nearly1.2000 kinds of agricultural products sold in an acre of land, and the products come from more than 2500 counties. Up to now, the agricultural e-commerce platform with the largest number of mobile APP users. One acre of farmland adopts B2B e-commerce format, which mainly provides transaction matching services for agricultural products business entities with a certain scale. Platform suppliers mainly include rural cooperatives, brokers, large growers and family farms. Buyers of an acre of land include wholesalers of agricultural products, processing enterprises, supermarkets, catering chain enterprises, B2C sellers and export trade enterprises. A deposit of 1 1,000 yuan is required to open a shop on an acre of land, and the goods can be sourced after the real-name certification is completed.