Since last year, milk tea, melon seeds and pickled mustard tuber have all gone up in price, and instant noodles can't live forever. Instant noodles have become a new member in this tide of rising prices of mass consumer goods.
As soon as the news came out, the Fat House Party expressed displeasure. "My happiness is so simple, but it is becoming more and more luxurious."
02, instant noodles are also unattainable?
Many short video platforms' UP owners vomit: "The freedom of instant noodles is gone" and "Instant noodles are too high to climb". This voice is not without disease.
After all, today's instant noodles are no longer limited to the simple "braised beef noodles" and "Laotan pickled noodles", and the trend of high-end market is particularly obvious.
Many high-end instant noodles are very particular about ingredients and the production process is greener. They don't even lose takeout in the preparation and stew of some set meals.
In 20 16, high-end instant noodles with a price of 10 yuan began to enter the public's field of vision.
After that, ultra-high-end products appeared, such as "Lamian Noodles said" fresh and thick crab roe noodles. After receiving the coupon discount on Tmall, the prices of the two packages are as high as 89 yuan.
New brands are also emerging. The "Fengwei School" not only has a generation of idol Nicholas Tse in charge, but also has a thick-cut beef brisket blessing. The price of a single bag in Tmall flagship store is as high as 32.9 yuan, which makes instant noodles no longer "pictures are for reference only" but "what you see is what you get".
Master Kong and Uni-President, the two giants of instant noodles, are also committed to conquering the high-end market. In Tmall flagship store, Master Kong's "Su Su Da Noodle Restaurant" has a Thai-style winter noodle, which is packaged in two bowls at a preferential price of 39.8 yuan.
Unifying "Man-Han Banquet" is also a huge investment to invite top-class love bean Sean to be the spokesperson and send Sean postcards to fans. The price of a single bowl is about 16 yuan.
Zhu, a food industry analyst in China, believes that the domestic instant noodle industry is still in the cycle stage of low operation, and the price increase can provide consumers with better products and a better service system.
On the whole, the price increase is benign, and the increase of 10% is also within a reasonable range, which will not affect sales.
However, many consumers do not pay for this statement. Although the price increase is only a few cents, the increase is as high as 10% ~ 12%. Perhaps for people who live in rental houses and go out to work, this wave of price increases is not as "insignificant" as experts say.