1, search engine marketing

At present, search engine marketing is still one of the commonly used promotion methods in the whole network marketing. There are two kinds of search engine promotion, one is SEM (search engine bidding advertisement) and the other is SEO (search engine optimization). Simply put, one costs money and the other costs nothing. For the enterprises in the early stage of building a website, SEM can solve this problem without keyword ranking, but it is fast and costly. On the contrary, SEO has the characteristics of long cycle, slow speed, low cost and lasting effect. Of course, for enterprises with certain funds, it is recommended that we work together to combine search engine optimization with SEM.

2. Soft text marketing promotion

Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding a needle in cotton, hiding it without revealing it, and defeating the enemy invisibly. Soft text promotion also has the advantage of high cost performance, and the cost is only 1/20. Compared with other promotion, it has more credibility and timeliness. Here, you can refer to an article in the official account of WeChat, which is devoted to soft writing. Now there are many self-media platforms that can publish soft articles.

3. News website

Put the information of enterprise products or services into major media portals (such as Tencent, Sina, Netease, China.com, Sohu Focus, etc.) in the form of soft articles. After the launch, you can watch them directly and permanently, and enhance the brand through the authority of portal websites. This is news soft text marketing.

4. Baidu series products

Du Niang's attitude is that as long as the money is right, any posture will do. Baidu Know, Baidu Experience, Baidu Library, Baidu Encyclopedia, Baidu Word of Mouth, Baidu Post Bar, etc. It is well promoted on these platforms and has a good drainage effect. Because their products have high weight and rank well. But commercial advertisements generally need to be paid.

5. Mobile Internet promotion

It's 2 1 century. Making good use of the current mobile Internet is mainly to promote the qualitative analysis of some people. Recently, there is a good third-party promotion software: the red letter circle APP can accurately publish information according to the people you need, with low cost and high efficiency.

The above five points are my summary, which I hope to adopt.