In recent years, China's real economy has maintained rapid growth for many years, gradually becoming an important processing center and manufacturing base in the world, and also becoming an important producer and consumer of global commodities. The rapid development of the real economy has promoted the historic development of the domestic futures market. At present, China has launched 26 futures trading varieties, and the turnover of 20 10 futures market exceeds 30 billion. In 20 10, China also became the largest commodity futures market in the world. In recent years, with the acceleration of globalization and drastic changes in the macroeconomic environment at home and abroad, the role of the futures market in "avoiding market risks" for enterprises in the real economy has become increasingly apparent, and domestic policies have also begun to clearly "encourage producers and operators to use futures trading mechanism to avoid market risks" to guide enterprises in the real economy to correctly understand and rationally use the futures market. Advocating the role of the futures market in serving the real economy and the development of the service industry also puts forward higher requirements for the intermediary institution of the futures market-the futures company's ability to serve the real economy. I think the innovation ability of R&D service mode is the core of the ability of futures companies to serve the real economy, and the cultivation of R&D service team is the guarantee for futures companies to continue to serve the real economy.

First, product and service model innovation to meet the needs of entity enterprise customers.

Traditional products or services developed by futures companies mostly focus on information products, variety market research, customer transaction guidance and so on. Industry service has always been characterized by homogenization, which also leads to the dilemma of charging competition in futures industry. However, for customers in the industrial chain of the real economy, due to the different risk exposures faced by enterprises, the modes of enterprises participating in the futures market and the demand for services are also diversified. Futures companies can effectively serve enterprises in the real economy only by seeking innovation in product and service models and providing differentiated services according to the diversified needs of customers.

1. The personal service of futures trading extends to advocating spot business model innovation.

As an intermediary service organization in the futures market, it is the unshirkable responsibility of futures companies to provide customers with efficient, fast and stable trading tracks. At the same time, futures companies must also be able to provide services to industrial customers, including assisting in formulating internal control systems, hedging plans, applying for hedging positions, and assisting in delivery. The professionalism of futures companies in serving the real economy is mainly reflected in the latter.

For industrial enterprises, the futures market is a risk management tool for enterprises to avoid risks, and spot management is fundamental. Therefore, when providing services for enterprises, futures companies must coordinate with the existing management system and spot management of enterprises, whether they are assisting in formulating the system or strategy of participating in futures trading. First of all, in assisting enterprises to formulate the internal control system of participating in futures, futures companies should fully understand the enterprise management system, ensure the coordination between the internal control system of futures and enterprise management, formulate the internal control system of futures trading under the framework of enterprise management, and guide enterprises to establish a long-term mechanism to participate in futures market and avoid risks; Secondly, due to the great differences in the purchase and sale mode, pricing mode, inventory management level and cash flow in the production and operation of entity enterprises, the risk exposure and risk tolerance faced by enterprises are also different. When a futures company formulates a hedging scheme for an entity enterprise, the template hedging scheme provided by simple market analysis and the basic principles of hedging can hardly meet the needs of the enterprise. We must communicate with the enterprise as much as possible, instill the risk management concept of combining period and present, go deep into the enterprise to conduct research, and work out the ones that truly meet the individual needs of the enterprise. According to the speculative demand of enterprises, guide enterprises to do a good job in fund management and corresponding risk control measures; In addition, in the process service of hedging application and delivery, futures companies should not only fully understand the relevant rules of exchange delivery, but also be familiar with the operation details of each process, and also clarify the delivery varieties, quality, delivery warehouse capacity, logistics conditions, logistics costs, warehousing and other details, and provide one-stop personal service for enterprises in combination with the actual conditions of products, logistics conditions and logistics costs operated by enterprises; Finally, when serving the real economy, futures companies try to guide enterprises to use futures to innovate the pricing mechanism of enterprise products, improve spot purchase and sale and inventory management in combination with the trend of futures market, and give play to the price discovery function of futures market serving the real economy.

2. The products and services of product development are further refined, and the risk management schemes are more diversified.

In recent years, with the continuous optimization of the investor structure in the futures market, according to the different needs of investment traders, arbitrage traders and hedging traders, futures companies began to develop service products with product segmentation trend. For the service of industrial chain customers, futures companies should not unilaterally guess the needs of customers, but communicate with industrial customers in time and feed back the information of R&D service products.

As far as the demand level of industrial customers is concerned, first of all, the research and development report of futures varieties related to the industrial chain should only be the most basic daily service. Secondly, influenced by economic globalization, all kinds of enterprises are inevitably affected by macroeconomic periodicity. Especially after the global financial crisis broke out in 2008, the attention of enterprises to macroeconomics increased greatly, and the demand for in-depth macroeconomic analysis reports also increased. Third, although a single enterprise has a better understanding of the industry, it lacks an overall understanding of the linkage between the markets of various industries and the new trend of industry changes. Therefore, futures companies should further extend the depth and breadth of hedging when providing risk management schemes for specific varieties or industrial chains for industrial customers. For example, according to the customer's risk tolerance and the variety combination of spot operation, we can provide customers with a hedging strategy combining industrial products and agricultural products. Finally, futures companies can also provide industrial chain database information services for industrial customers. In addition to the regular output and import and export data, they can also develop in-depth data products for customers and become a data resource library for enterprises.

3. Innovative financial service model based on the background of shareholders.

In fact, the problems faced by enterprises in the real economy in the process of production, operation and management are not limited to market risks affected by price factors. Futures companies can rely on the background resources of the company and shareholders to further extend the scope of serving enterprises in the real economy.

For example, at present, bank credit funds are still the main financing channel for Chinese enterprises, and even if SMEs can obtain bank credit funds, the credit line is relatively limited. The shortage of funds and high cost of funds caused by financing difficulties have been puzzling the living environment of small and medium-sized enterprises. Futures companies can actively guide enterprises to carry out standard warehouse receipt pledge business, or carry out new financial innovation business, opening up new financing channels for real economy enterprises. In the second half of 2008, Guodu Futures began to discuss the cooperation of standard warehouse receipt pledge financing business with Industrial Bank (60 1 166) in an attempt to provide innovative financial services to customers. In the same year, relying on the trust background of shareholders, the standard warehouse receipt pledge financing business of 200 million yuan of trust self-owned funds was completed in two days by means of third-party guarantee, which solved the practical problem of short-term capital turnover difficulties of enterprises.