About principal, rent, decoration, etc. After the opening, the main things are money, water and electricity. The rent mainly depends on the location. If you choose the local busy commercial street, the rent will be higher. It is also recommended to choose a lively place to open a shop, with a large flow of people. Clothes are highly profitable, at least 70-80%. Accordingly, you should also choose your own fund. If you have enough funds to join the brand, you can get the goods at a discount of 3-4, and the original price is 20%, which is also half-earned. The advantages of brand stores are relatively well-known, and you don't have to choose your own money to purchase goods. If you want to open your own shop, the decoration of the shop must be clean and atmospheric. Don't let customers feel that this is a cheap shop, choose your own money and gradually form your own brand.
By the way, except for towns and villages, you may not need to apply for a business license, but generally you need to apply for a business license. If you decide to open a shop, stick to it for a few years. This kind of business is mainly repeat customers. Just opened, no one knows that your store is going to hold promotional activities and so on. In addition, the quality and price of clothes must be appropriate and the service should be better. Guide customers to add private WeChat, go back for new styles, and try on real shots to send friends. If there is any activity, the customer will know it as soon as possible.
I want to open a clothing store. I have no experience at all. What is the process? Funds-find sources-find shops-get business licenses-decorate shops-purchase goods-start business.
What experience does it take to open a clothing store? At present, small clothing stores in cities are mostly located in professional markets, large commercial buildings and clothing streets, with an area of about 10 square meters. Its operating costs are mainly rent, payment for goods and salaries of sales staff, of which rent depends on the size and location of the store, generally ranging from several thousand yuan to several thousand yuan; Salesman's salary takes the form of basic salary plus commission (generally 2% to 5% of sales); The cost of decoration is generally several thousand yuan, and the high-grade one is more than 100 thousand.
According to insiders, the peak season of clothing stores is 10- 10 from April to August and the following year, and the profit is generally between 30%- 120%. The new clothes just listed have the highest profit, up to 200%. With the change of seasons, clothing prices are gradually reduced, and profits are also reduced to 50% to 70%. At the end of the season, in order to clear inventory and withdraw funds, merchants will even break even their sales, and the profit at this time is only 10% to 20%.
The most important thing to open a small shop is to have a vision. All the shops in a street often buy goods in one place, but some shops are crowded with customers, while others are empty. This is the difference in vision. The improvement of eyesight depends on running, watching, learning from other people's experience, and learning some knowledge of color and clothing collocation.
One of the most important means to open a clothing store is personality and characteristics, and the other is flexible price. This is also the key factor to make the store full of charm. But it is not easy to have a unique personality now. Nowadays, in the streets and alleys of the city, it seems that there are all kinds of strange shops, and the purchase channels have gradually become an open secret. Therefore, many shopkeepers make a fuss about the price and try their best to attract customers at more favorable prices. And many shops often sell clothes for several hundred yuan and several tens of yuan. On the one hand, it is to quickly spit out goods and speed up the return of funds to invest in new products; On the other hand, it can also meet the different consumer needs of customers.
For the madness at the end of the season, the insiders said that there are two main situations: first, the business households have already returned to the profit at the beginning of the season, and the resale of the remaining goods is pure profit, so they are generally sold at cost or at a loss; Another kind of sales is actually fake sales. Merchants stock their own goods. For example, if a halter top buys 5 yuan money, they will "dump it" 10 yuan, and the profit will be 100%.
From this point of view, it seems no exaggeration to say that opening a clothing store is small profits but quick turnover. Some investors, after finding a way out, implement the management mode of "front shop and back factory" and produce and process their own clothes, and their profits naturally depend on a higher level.
marketing
I want to open a clothing store. What personal advice do you need to apply for a business license? It's better for you to apply for a self-employed business license. Simple procedures, low cost and convenient annual inspection procedures.
The materials required to apply for the business license of self-employed households include: the original and photocopy of ID card, the proof document of the shop site (copy of real estate license or land certificate), the original and photocopy of lease contract, and a photo of the certificate.
Within 30 days after obtaining the business license, go to the local tax and national tax department to handle the tax registration certificate, with the price of 15 yuan/certificate.
The required materials include: original and photocopy of business license, original and photocopy of lease contract, original and photocopy of ID card.
After obtaining the tax registration certificate, you will begin to pay taxes according to regulations. As for the tax amount, it depends on the local economic development level, the road section where the shop is located, the size of the business area and so on. The situation varies from place to place.
What do you need to open a clothing store? The way of clothing store management! The present era is the era of bringing up big bosses. It has become the dream of many people to open a shop independently and be their own boss. But, which stores can you open? Need to open a clothing store, how much does it cost to open a clothing store, how to open a clothing store, I want to open a clothing store, how to open a clothing store? It can't be finished in a short time, there is a lot of learning. What do you need to open a clothing store? Open a store entrepreneur classification! We divide entrepreneurs into two categories: one is emotional entrepreneurs. Most of them are emotional and tend to be attracted by some successful shops. The warm atmosphere and orderly rhythm in the store will often fuel their emotions and make them too optimistic about opening a store. Secondly: rational entrepreneurs. Can also be divided into two categories: first, born, such people have professional skills, trained, starting from the foundation, experienced various stages of the company's operation, strong strength; The second is to stop, watch and listen. They are not in a hurry to invest, but they still have doubts about opening a shop. They want to know through various channels and find the best form. What do you need to open a clothing store? What is the success rate of entrepreneurship? 3 158 official website conducted a survey on the success rate of opening a store. The results showed that about 80% of them were successful in joining the clothing store system, and about 20% were successful in opening an independent store. Experts believe that "technology" is the basic survival condition for the success of clothing stores: sufficient competitiveness is indispensable for clothing stores to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally. What do you need to open a clothing store? Investment factors before opening a store! Before opening a shop, we should do a full investigation. 1. The population release of the store location, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits of the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. Don't take over the transferred shop easily. 2. Some shops remain unchanged for several years, indicating that they have business to do and money to earn. 3. What is the surrounding environment of the store? 4. Whether the traffic conditions are convenient. Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops. 5. Income level of target customers. Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers. All kinds of commercial villas or graded communities built around the city are areas where the rich gather. What do you need to open a clothing store? There are many factors that affect the location of clothing stores, and the factors are also very different. Why are some clothing stores in remote alleys prosperous every year, while some shops in prosperous areas are difficult to operate? This is a philosophical sentence: analyze the details in detail. A good position circle is relative, not certain. The quality of operation depends not only on the location of the store, but also on its business content, business form, service and image. Opening a shop is not just about following your heart. Only by combining reason with sensibility can you succeed.
What are the procedures for opening a clothing store? What are the procedures for opening a shop? The application procedure for opening a shop is generally as follows:
First, the business license to start industrial and commercial registration, individual industrial and commercial households must be in good health, with the corresponding business capabilities and conditions. In addition to submitting a written application, I shall also provide relevant certificates (pieces):
1. identification: the applicant should provide his identity card.
2. Professional identity certificate: (such as whether you are unemployed, whether you have retired or resigned, etc.). )
3. Proof of business place:
(1) lease agreement, property right certificate and certificate of change of residence.
(2) Entry into various markets requires the seal and approval of the Market Management Office.
(3) If public spaces, roadside alleys and other public places are used as business premises, the approval documents or licenses of relevant functional departments shall be provided.
4. Those who are engaged in the industries or business scope stipulated by the state shall submit the approval documents of the relevant departments.
Two, with the business license for tax registration certificate, tax registration certificate and apply for invoices, invoice application is divided into two types:
First, according to the fixed tax method, that is, regardless of turnover, the same tax amount is paid every month;
The second is to pay taxes at the tax rate according to the invoiced amount every month. The whole journey costs about 500 yuan, and the time is about 15-30 days.
Standards vary from place to place, and this article is only for reference, subject to local industrial and commercial tax.
What procedures do you need to open a shop? What do you need to open a shop? Take opening a clothing store as an example to illustrate.
First of all, you need to know what procedures you need to go through to open a shop. Prepare the lease contract (photocopy), house title certificate (photocopy), ID card (photocopy) and registered photos of the rented store, fill in the corresponding forms at the local industrial and commercial bureau, and apply for a business license. Generally, it takes about seven working days to apply for a business license, and then go to the tax bureau (national tax and local tax) to apply for a tax registration certificate. The tax administrator will set up each one for you. The above way is to handle "individual business".
Because you have little experience, you must make some plans.
First: it is to determine what clothes to sell.
Second: Investigate your local market and make an in-depth market survey of the clothes you intend to sell. Including market saturation rate, market purchasing power, store location, purchase channels and so on.
Third: it is the capital budget. For example, the rent of the storefront, the decoration fee of the storefront, and the funds for the initial distribution plan of the storefront; Calculate the expenses such as travel expenses, working capital, hiring sales staff and taxes, and then take action.
Here is a detailed analysis of how to open a clothing store and what you need to open a store:
(1) What is the success rate of opening a store?
The United States has done a survey on the success rate of opening a store. The results show that about 80% of them have joined the franchise system and 20% have opened independent stores. Experts believe that "technology" is the basic survival condition for the success of store management: sufficient competitiveness is indispensable for the store to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.
(2) What kind of store do you open?
If asked what kind of clothing store you really want to open, can you answer immediately? If you haven't scored yet and want to open a foreign trade store, brand franchise store and children's clothing store for a while, the following suggestions are for your reference.
If you are creative, passionate and radiant, you can consider running a fashion pioneer store to create fashion trends and be a fashion pioneer.
(2) If you are cool, exquisite and tasteful goods, second-hand boutiques, boutique clothing stores and brands join.
(3) If you are extremely sensitive and feel homesick, a children's clothing store is a good choice.
If you always follow your heart and always put yourself in others' shoes, foreign trade clothing and cheap clothing stores will be a good choice.
If you drive to a shopping mall, it is suggested that you go to major shopping malls for investigation, observation and asking if there are any clothes to sell. What brand sells well? There are many risks in the negotiation between the agent brand clothing and the manufacturer, such as agency fee, promotion fee and distribution return system. And drive your own goods to the streets or supermarkets to determine the positioning of the clothing items to be selected. The biggest danger is the backlog of products caused by your own blindness.
In addition, you must also consider your personal personality and hobbies. After knowing the amount of money you have, you should further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industry you are about to engage in, such as working hours, working hours and working methods. It is suggested that when the business type of opening a store has not been decided, you should attend the briefing held by franchisees, listen to the voices of different businesses and personally listen to the ups and downs of opening a store.
(3) How to open a shop?
Go it alone, open your own shop? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the differences among shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most.
(4) What investment factors need to be considered before opening a store?
You should do a full investigation before opening a shop. No investigation, no right to speak. The release of the population where the store is located, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits of the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. Don't take over the transferred shop easily. As soon as some people saw the transfer of a store, they felt that its facade was good and the price was not expensive, so they took over rashly. They didn't know that the target market was too small after opening the store, which even caused the dilemma of "no one came to the door", but it was too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that he has not made any money.
On the contrary, some stores have remained unchanged for several years, indicating that they have business to do and money to earn, and the choice is correct.
Generally speaking, in addition to knowing what procedures are needed to open a store, you should also conduct market research before opening a store, mainly including the following aspects:
(1) What is the surrounding environment of the store?
A good environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some shops are opened near or beside public toilets, not far from garbage dumps, stinking ditches or dust flying outside the shops, or neighbors are chemical plants with strange smells, and so on. This is an environment that is not conducive to opening a shop. Another meaning refers to the prosperity of the location of the store. Generally speaking, if the store is located near the station, in a densely populated area in the business district, or on a street where peers are concentrated, this kind of store opening environment should be very advantageous. In addition, the location of the fork road and the corner is good, but the location on the slope, remote corner and high-rise building is not good.
(2) Whether the traffic conditions are convenient.
Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops.
I think what foundation is needed to open a clothing store. In fact, it is easy to open a shop, and the key is how to maintain it. It is recommended to buy a copy of "Clothing Store Management Process and Strategy".
I want to open a clothing store. I don't know what I need to prepare for activities and promotions. First of all, you get some fashionable and cheap clothes in front of the store for promotion. If you are not profitable, take the quantity and get a clear card. If it exceeds 100, you can buy two and get one free at 30. This will attract tourists.
Second, in a conspicuous position in the store, put the treasure of the town store, that is, the clothes you think are the best cost-effective. Attract customers to your store.
Third, find a shopping guide who can talk back. People came in, so you must stay. Don't be silly and say, "Come in and have a look, 100 will be deducted by 50." What's the difference between such a shopping guide and hanging a horn to repeat it? ! Find someone who can communicate, praise, help customers choose clothes and make decisions. Just look clean and fresh and approachable.
Fourth, let customers walk into your store again, that is, customer care. I suggest you do some membership cards, membership card points and membership card discounts. Even the fruit seller downstairs in my house has members. Your clothing store has no reason not to do so. Then introduce a short message platform, send some promotional discount information, and be sure to greet customers when they celebrate their birthdays. Think more about others and you will gain more. Pure hand tour, hope to adopt.
More and more clothing stores began to pay attention to how to make samples for clothing stores, and some specialized color consulting agencies became their strategists. At the same time, more brands are still sampled by the store manager. Whether professional or amateur, there are some basic rules to guide the proofing of clothing stores.
Color sampling
Taking color as the sampling standard is suitable for side hanging or the combination of side hanging and straight hanging, but poor sampling will cause confusion. The advantage is that this sampling method is lively.
Style layout of combination of depth and depth:
First, from left to right, from bright to dark, from warm to cool.
Second, from left to right, it is dark, bright, dark and bright, which can be the same or different, but pay attention? The resulting curve should not be too steep.
Third, the symmetry effect: the middle is the front hanging mode, and the west is bright, medium and dark in turn.
Sampling method of black, white and gray combined styles;
First, the key effect: from left to right, it is black on a white background.
Second, the gradient effect: from left to right, it is white, gray and black. In addition, this combination is suitable for matching with the same color system, such as camel, beige, brown, etc., giving people a unified, coordinated and complete feeling.
Third, the symmetry effect: from the middle to both sides in turn: the front is hung with four numbers with the same style and color, which are light, the side is hung with the same gray and the side is hung with the same black.
Mismatched colors in color sampling.
Green clothing stores are not suitable for camel, beige, red and brown clothing stores; Orange clothing stores are not suitable for blue or cold clothing stores; Black clothing stores are not suitable to be put together, but should be matched with other colors; Gray clothing stores are not suitable to be put together, but should be matched with other colors; White clothing stores are not suitable to be put together, but should be matched with other colors; Light-colored clothing stores and low-brightness clothing stores are not suitable to be put together; Apricot clothing stores are not suitable to be put together with green clothing stores.
T-frame display example
T-frame is mainly used to distribute goods, and every clothing store in the store has to hang one on the T-frame. Reflect diversity and facilitate customer search. If you can't put it down, you should choose the best-selling and new and classic models. Clothing stores that hang samples on T-racks mainly hang in suits, such as tops with shirts, skirts and trousers, and windbreakers with shirts; Pay attention to the models next to the T-frame, so that they have a proper distance, but not too far apart.
Model clothing shop
Clothing store complete sets of samples, complete accessories; The whole set of patterns will be provided by the company according to the listing situation of each new model and sent to the store by taking pictures; Clothing store appearance neat, no wrinkles; The collars, pockets, sleeves, belts, accessories and flat clothes of clothing stores are neat, natural, generous and beautiful; Pay attention to the lighting, and shine on the clothing store with uniform light distribution; Pay attention to the cleanliness of the model chassis; Clothes hangers and lanyards cannot be used.
Hanging sample
All clothing store hanging samples should be clean and tidy, without plush heads. The clothing store is flat, without pleating deformation, neckline, cuffs, pockets and bottom. , belts, etc. Neat and natural; Tick the direction and follow the principle of "question mark", that is, "?" , easy to take and put; The clothing store shall not be less than 15cm from the ground. For non-cardigans or knitwear, hangers should be hung under clothes. Put it in; Use the same kind of clothes rack; There should be a certain gap between pendants, not too crowded, to show the value of goods; After the whole hanging, keep the upper and lower hanging samples balanced and flat, and you won't see the appearance of the lower hanging sample.
Pay attention to the hook spacing of clothing stores, generally 5 to 7 cm in spring and summer; 10 to12 cm; Autumn; Winter 16 to 18cm (clothing store spacing is 6 to 8cm).
Relieve inventory
First, diversification in the off-season
"35 yuan's clothes are now sold in 25 yuan." About a month before the season changes every year, clothing stores in Zhang Juan start a big clearance sale. She said that this is a sales principle of clothing stores in the off-season. The operating capital of the store is mainly the money sold every month. If the goods are pressed, it won't last for two months at most. Dumping the shipper will last for two or three months to keep the rent, which will last until the peak season.
In order to prevent the goods from being pressed, clothing stores in Zhang Juan will not buy seasonal goods before the season changes. At this time, she will secretly "reinvent herself" and invest in those peak season products. For example, she will put some wallets and trinkets used as foil in a conspicuous position, such as earrings, necklaces and bracelets, as well as cute cartoon bags and canvas bags. Although she doesn't earn much money, the single profit is still very high, and eye-catching goods are easy to attract passengers. Sometimes people are too busy to go through the off-season. In Zhang Juan's words, as long as you use your head a little, there are still businesses that are suitable for doing.
Second, look for special sales channels.
When the existing sales channels are not enough to digest the inventory, we can consider opening up other forms of sales channels for the target consumer groups.
A store specializing in brand sports clothing stores in Beijing has occupied a lot of money because of the backlog of hundreds of outdated sports clothing stores, which makes the boss very upset. Obviously, it is impossible to sell these stocks in a short time through the store. Later, the shopkeeper found a way. There are many colleges and universities in Beijing, and college students are obviously the main consumers of sportswear, and college students generally love to wear famous brands, but many students can't afford brand-name sportswear because of economic problems. The boss contacted sports associations, sports departments or teachers in charge of sports equipment in more than a dozen schools through the introduction of a friend of the Municipal Sports Bureau. He sold students' sportswear at a price 30% lower than the market retail price, and at the same time gave the relevant sports leaders a commission of 10% for each set, which was very beneficial to both sides. Therefore, some schools provide him with short-term sales venues, some provide him with radio advertisements and bulletin board advertisements, and some work-study centers also organize students to run sales for his dormitory. He also sponsored badminton and basketball competitions in some schools with a small amount of money to further establish relations with schools. Because of the low price and good quality, after three months, all the accumulated goods were emptied through more than ten schools.