As personal quality continues to improve, reports are used more and more frequently, and reports have the characteristic of being documented and ex post facto. In fact, writing reports is not as difficult as imagined. Below is a sample survey report for middle school students that I have collected for you. I hope it will be helpful to you.

1. Investigation time:

August

2. Investigation location:

Major supermarkets in xx city

Supermarket store managers and consumers

4. Survey methods:

On-site inspection and questionnaire survey

xx

6. Investigation summary:

(1) Operator part

1. Scale Comparison: Among the supermarkets surveyed, 25% are small residential supermarkets, 50% are general comprehensive supermarkets, and 25% are large supermarkets.

2. Comparison of management methods: 100% regular training and inspection of employees, and a complete management system.

3. Business strategy: Market survey results show:

①Geographical location: 25% are in traffic arteries, 25% are near residential areas, and 50% are near commercial areas.

② Supermarket image: 50% have manual storage departments and automatic lockers, and 50% only have manual storage departments. 75% have rest benches and 25% have no rest benches (small residential supermarkets). 100% of the stores have audio equipment and shopping music. 100% have clear shopping area signs. 75% have a single shopping equipment, and 25% have multiple types of shopping baskets and shopping carts to facilitate all types of consumers.

③Service: 100% regular training and inspection of employees. 75% focus on responsibility (small supermarkets and ordinary comprehensive supermarkets), 25% focus on shopping guide ability (large supermarkets), 50% focus on affinity (small and ordinary comprehensive supermarkets), and 0% focus on information literacy.

④ Publicity: 75% have used newspaper advertisements for publicity, 25% have not (small supermarkets).

4. The impact of the financial crisis:

① Turnover: 50% decrease (ordinary comprehensive supermarket), 50% unchanged.

②The reason for the decline: 100% believe that the sales of household products and leisure and entertainment products have declined.

③Reason for the same: 100% believe that a good reputation makes consumers willing to choose them when prices rise.

④ Promotional methods adopted: 100% special offers, 25% shopping gifts or draws (large supermarkets), 50% providing VIP membership cards to stimulate consumption (ordinary comprehensive supermarkets and large supermarkets).

In summary, large supermarkets have a complete range of goods and can meet the needs of consumers; small supermarkets are close to people’s lives and sell mainly daily necessities

Strong risk ability. Therefore, the financial crisis has little impact on it. However, ordinary comprehensive supermarkets do not have the main products for sale, so it is difficult to balance profits and losses at this time. In response to the financial crisis and the increase in supply and decrease in demand, merchants have chosen price-based promotion methods to attract customers. Large supermarkets with strong foundations will provide shopping gifts or lottery draws. auxiliary means to stimulate consumption, which adds a lot of luster to them. .

What is particularly important to mention here is the promotional method of issuing VIP cards and membership cards (especially group purchases), which can attract a fixed consumer group. This fixed consumer group can become the basic guarantee for the survival of the mall. It also allows the purchase volume to be effectively controlled, reduces inventory, and increases the use of working capital, which is a good promotional tool.

Faced with this situation, we suggest that small supermarkets strengthen the supply of daily necessities and conduct some shopping activities in a timely manner; ordinary comprehensive supermarkets can highlight the sale of daily necessities such as food and oil during this period, focusing on Publicity and increase the number of fixed consumer groups; while large supermarkets put more effort into the attitude of their clerks.

In addition, each supermarket should pay attention to cultivating the information literacy of clerks and grasping consumer psychology, which will enhance the operational effects of the supermarket