Aside from all disputes, promotion is definitely the most internet thinking and marketing method among domestic motorcycle enterprises. Whether it's marketing in Weibo or touching porcelain BMW, these textbook-level Internet hype guides have turned Shangshi from a little-known third-line brand into the hottest "light of domestic products" in recent years, and Ye Tao, with the help of branded Weibo marketing, has gone from behind the scenes to the stage and become the leading "celebrity in the network", with a single order and a large number of applicants.
In recent years, the brand strategy has been ruined by everyone. To put it simply, high-end brands are responsible for showing off their muscles, enhancing their brand image, maintaining a high premium and increasing profits, while ordinary brands are responsible for stabilizing the market, maintaining sales and making money to support their families.
The car circle is nothing more than this, and the motorcycle circle is naturally different. Qianjiang, Longxin and Zongshen all play like this, and the effect seems to be average. Shangshi and Qidian are two brands derived from this purpose.
Enlightenment is more grounded than promotion. After all, it is not enough to talk about ideals and feelings, and it is easy to starve yourself to death. To keep the heat and stabilize the market, at least a familiar face should be brushed, then you must introduce several models that are really visible and tangible besides those PPT models. After all, you can't be entirely responsible for beauty. After all, someone has to be responsible for making money to support the family.
The starting point of 150 is put on the market for this purpose. First of all, it must be topical, the strongest 150. Secondly, it must be mass-produced immediately. After all, there are enough cakes painted by Shi Sheng, and it's really suicidal to start another move in futures.
Although the price of 13800 yuan is unexpected, it is also reasonable. First of all, this pricing should not be too high. After all, the price ceiling of 150 is there, and the starting brand does not have such a high premium ability, but the natural cost of decentralized allocation is not easy to control.
The price of 13800 yuan is aimed at this level of sales. Two 190 series and haojue's DR series can be said to be high-spirited and ambitious.
Although the small displacement market is tepid in the past two years, it is in a green and yellow stage, and the 190 of the two benchmark products gradually makes people feel a little weak. Kaidian chose this opportunity to try to be a showstopper, which was a well-thought-out choice, but relying on attractive book data to face the joint venture brand, Ou still felt that the form was not optimistic.
If you really gamble on the important task of making money to support your family, the risk is still great. After all, the entry-level small-displacement market is still the reserved land of joint venture brands. Even if the starting point KD 150U really has good product strength, it still needs to win a certain market share from the giants. It is not clear whether it will succeed.
In other words, the starting brand must not be the last card for promotion, or it is not at this stage. What really makes Shi Sheng fearless may be a brand that everyone is not familiar with-Haojiang.