The concept of market survival is a business philosophy with market demand as the guide, customer satisfaction as the center and profit as the purpose.

The concept of market survival emphasizes that enterprises must pay close attention to and adapt to market changes, which is an important basis for guiding enterprise management decisions and action plans. This concept also requires enterprises to continuously improve the quality of products or services, improve efficiency, reduce costs and other aspects to increase competitiveness and obtain more benefits. In practice, this idea often requires enterprises to establish a stable and reliable supply chain, establish brand image and reputation to attract consumers, optimize products or launch new products/service lines by analyzing big data and customer feedback information, and improve the long-term survival and development ability of enterprises in a highly competitive environment.