origin

From 65438 to 0958, phil knight, then the founder of Oregon State University, was a member of the track and field team. After graduation, he returned to his hometown of Portland to teach.

1963, phil knight, who graduated from the University of Oregon, and his mentor Bill Ballman jointly founded a company called "Blue Ribbon Sports", which mainly deals in sporting goods.

1964, Knight and his coach Ballman each invested $500 to set up a sports shoes company, named Blue Ribbon Sporting Goods Company.

1972, Nike was formally established. Its predecessor was Blue Ribbon Sports Company, which was invested by current Nike President phil knight and coach Bill Ballman.

In 200 1 year, Nike developed air cushion technology, and then introduced a new cushioning technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume keeps rising.

Extended data

symbolic meaning

The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.

Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.

Brief introduction of logo development

1, 197 1 year, because Nike, the goddess of victory, has a pair of dancing wings, and student Caroline Davidson designed the first Swoosh logo.

2. In 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.

3. In1985, symbols are combined into a square to form positive and negative effects.

4. Now, the Swoosh logo is used separately as needed.

Baidu Encyclopedia-Nike (American Sports Brand)