In fact, SASA, Zhuo Yue, Ash, Cameron and so on. They are all large cosmetics chain stores in Hong Kong, many of which are listed companies with hundreds of stores, so these places will never sell fakes, because once they are found selling fakes, the Hong Kong government will severely punish them and have long been told that they will go bankrupt.

1, store rent, labor cost. Counters are generally located in DFS, langham place, Harbour City, holiday strolls and other large department stores, and the rent and labor costs are extremely high. While chain beauty shops such as Sasha, Zhuo Yue, Estee Lauder, Kalemie, etc. are generally located in small streets and lanes, with narrow storefronts and general waiters' attitudes, reducing costs can naturally make cosmetics cheaper.

2. Sample. Although the counter is expensive, it will give you a bunch of samples and samples for free, while the samples in Sasha and Zhuoyue stores are sold directly, which is equivalent to making a profit from it.

Parallel imports, that is, parallel imports, are the most important factors affecting prices. As the name implies, counters are genuine licensed products that come in through formal channels of origin, while beauty shops sell parallel imports. The word parallel imports may sound unreliable, but don't get excited yet. For example, suppose Lancome plans to sell 1 billion yuan worldwide this year, but the number of global counters can only reach 600 million, and the remaining 400 million will need the help of some big wholesalers.