In ancient times, the shopping festival was called "Double Day Festival". More than half of the traditional festivals in China are double dates, that is, the month and date are the same. For example, the Spring Festival on January 1st, the Spring Dragon Festival on February 2nd, the Shangsi Festival on March 3rd, the Dragon Boat Festival on May 5th, Chinese Valentine's Day on June 6th, Chinese Valentine's Day on July 7th, the Double Ninth Festival on September 9th, and the Centennial Festival on October 10th. , are "festivals that emphasize the sun."

Before and after the Qin and Han Dynasties, this "emphasis on the sun" was mostly considered as a day when heaven and earth were sympathetic and interlinked. These festivals for centralized shopping are also called "gathering period". In that era when there was no e-commerce and supermarkets and "hypermarkets" were everywhere, most of the shopping activities of the ancients were completed in the market. Market is a market where people gather at a fixed place to trade goods during the "assembly period". It is generally believed that the market originated in the Yin and Zhou Dynasties.

Ancient life shopping and express service;

1, on-site shopping: The most famous promotion method of ancient merchants is "chanting scriptures", which is equivalent to our most popular on-site shopping today. Especially in the Song Dynasty, merchants were very good at chanting. Gao Cheng once recorded in the Song Dynasty's "Things of the Original Game": "When Beijing sells things, there must be rhyme, and its songs are different. People in the city adopt its tune and use its words for fun. It is popular in the world today, also known as chanting. "

2. Express delivery service: In ancient times, shops and booths were limited in area, goods were not always displayed, and storage space was not large, so general merchants would have free door-to-door delivery service, which was also called "delivering profits" in ancient times. Usually, this futures price is relatively high. As merchants, they have to hand over this arduous task to the private courier company, which is the legendary private escort agency, because the post station is only allowed for official use.

Refer to the above content: Baidu Encyclopedia-East-West Jiyuan