First, the steel mill agent model

1, steel mill agent is the traditional way for the development of steel trade enterprises. Starting from the shortage of iron and steel industry, obtaining steel mill agents is not only the main way to make profits, but also the embodiment of the company's strength. Almost all big companies started to grow and develop by acting as agents for steel mills. For example, Huaye, Giant Eagle, Hejun, Bao Min, Shunye, Xing Shan, Wangbao, Minxingda, Minlurun and other companies.

2. The advantage is that resources are stable, which can ensure continuous supply, which is conducive to developing downstream customers and affecting the market. Around the company's large-scale inventory resources, end customers and small trading companies are more concerned.

3. The disadvantage is that the ordering policy is unilaterally designated by the steel mill, and the agent has no right to speak and is in a passive position. When making sales policies, steel mills first consider their own interests, and may give profits to agents during the price increase period; In the period of falling price fluctuation, steel mills are forced to ask agents to meet their own ordering requirements according to their own ordering policies, and transfer the risk of market changes to agents. Its subsidies and feedback measures to agents often cannot make up for the losses of agents.

Second, the binding terminal mode

1. There are many enterprises in the steel trade industry, some of which specialize in serving large terminal enterprises, signing tripartite agreements and maintaining continuous business operations. This model often has a variety of bundled cooperation conditions in terms of funds and business. For example, Hubei Huitong is to Chery Automobile, Hubei Friendship is to PetroChina Tianbao, and Hangzhou Xintai is to the southeast of Zhejiang.

2. The advantage is that there are many big customers and the demand is stable and continuous, which can ensure the steady growth of sales and profits.

3. The disadvantage is that a single customer has a large weight in the company's business, and the change of customers has a huge impact on the company's business, resulting in a sudden decrease in sales and profits, and the company was caught off guard for a while.

Third, the current mode of cooperation.

1, the first premise of this model is that traders hold a large number of stocks, and the main varieties are hot coils, rebar and wire rods. If the customer's abundant resources in the spot market can't meet the company's sales demand, they will hedge in the futures market (futures in the previous period, bulk steel products, supply steel products and so on). ).

2. The advantage is to lock in risks, avoid unpredictable situations, maintain the continuity of daily business and avoid serious losses.

3. The disadvantage is that the goods are often shipped in advance when the price rises, which leads to the loss of excess profits caused by market changes and misses market opportunities.

Fourth, the operating market model.

1. Buy the spot on a large scale, hoard it in the fixed market, wait for the price to rebound, and sell it at a high price when you think it is appropriate. Resources are mainly market spot, steel spot and short-term futures of steel mills.

2. The advantages are grasping the market, large-scale operation, high profit and low daily management cost. The main cost is the public relations and research expenses of steel mills.

3. The disadvantage is that once the market makes a mistake, it may pay a painful price. Some traders think that they entered at a low level, resulting in serious losses. This situation is due to the eagerness to carry out a large number of businesses, frequent intervention in the market for many times, and winning small profits in the big changes in the market, which is not worth the candle.

Extended data:

Advantages of the new e-commerce business model;

1. Expand market scope and increase business opportunities. Boss magazine said that traditional transactions are limited by time and space, while internet-based e-commerce is a 24-hour global operation, and online business can reach the market range that traditional marketers can't reach through sales and advertising promotion.

2. Reduce transaction costs. First of all, online marketing activities can improve the marketing efficiency of enterprises and reduce the promotion costs. According to statistics, advertising on the Internet can increase sales by 10 times, and its cost is110 of traditional advertising.

3. Reduce inventory. In order to cope with the unpredictable market demand, enterprise managers have to keep a certain product inventory, and because enterprise managers are not sure about the raw material market, they often keep a certain raw material inventory.

4, reduce the management cost of enterprises, without too much written materials and documents, reduce the expenditure of office supplies and labor costs, and also reduce the communication cost.

5. Good communication with customers. Consumers can directly contact and communicate with enterprises, and directly consult products and services from enterprises. At the same time, enterprises show the contents of products and services to customers with words, pictures and images, and explain and answer customers' inquiries, so that the whole pre-sales and after-sales services are timely and clear.

People's Network-Steel Trade Interest Chain of Central Enterprises (Business Model)