In 2002, Gao Hongyuan, a young man from Yunnan who graduated from college, came to Beijing to make a career, and a futures company accepted him. There, Gao Hongyuan found that he could get access to a lot of professional and rare information, such as the shortage of grain, oil and soybeans during the Indonesian riots. Those who grasped the opportunity immediately realized the myth of getting rich overnight. The vivid examples around him stimulated Gao Hong Source of that young and motivated heart. One day in September 2004, Gao Hongyuan received a British customer. He who has been to the Arctic said: In the Arctic at minus 50 degrees, the Eskimos store food in a very simple way, which is to throw the hunted animals on the ground. When cooking, you need to ignite animal fur and boil water to freeze the food, which is not only cumbersome but also a waste of resources. In fact, they should have a refrigerator there. Gao Hongyuan was shocked by the British words, "Yes, this is really a good and unpopular business." Then Gao Hongyuan began to look up relevant information. Gao Hongyuan is a man who has the courage to explore. He has linked to a large number of Arctic travel websites on the Internet. During the conversation with travel friends, Gao Hongyuan learned that there is "sea transportation" in the North Pole, which means that as long as any aircraft reaches the North Pole, the compass will fail, and there will be no signal for any communication here, so he has to rent a satellite phone. Two months later, Gao Hongyuan resolutely resigned. Then he hired an English translator and ordered 2 round-trip tickets to Canada. On December 12, 2004, Gao Hongyuan and translator Xiao Zhang arrived in Vancouver. After getting off the plane, they bought two refrigerators locally. They decided to give the refrigerators to the local people in the Arctic. This trip could be regarded as a tour and free promotion. On the 13th, the two flew to Whitehorse, where the Northern Lights of the civilized world can be seen. On the 14th, the two officially headed for the North Pole. Along the way, Gao Hongyuan did not expect the weather to be so bad. Groups of snow and sand were destroying his cheeks, giving him a knife-like pain. The car wrapped in iron chains was driving slowly in the snow. In the distance was the endless coastline covered by ice, with almost no living things in sight. Gao Hongyuan, who had never been so far away, couldn't help but feel a little nervous. Three days later, they finally reached the North Pole. Standing at the northernmost point of the earth, Gao Hongyuan and Xiao Zhang greedily admired the miraculous masterpieces of nature. Two hours later, with the help of the tour guide, Gao Hongyuan found a family of Polar Eskimos. The people here live a relatively backward life. Through a translator, Gao Hongyuan told the other party that he was a travel enthusiast and also liked to do things that repay nature. He was fascinated by the scenery of the Arctic. I hope you will accept the refrigerator as a gift. The tall Eskimo man smiled and stretched out his hands to hold Gao Hongyuan's hand. Then they came to the Eskimo's home together. This is a house built with several tons of ice. The furniture in the house is basically an ice bed, and it is only covered with animal fur when sleeping. Gao Hongyuan noticed that there were also small electrical appliances in the house, such as a kettle for boiling water, but that was it. When Gao Hongyuan and Xiao Zhang brought the refrigerator in and showed them how to put drinks, meat, and mineral water in the refrigerator at the adjusted temperature of 4 degrees Celsius, the Eskimos were still a little confused. But the next morning, when Gao Hongyuan opened the refrigerator and showed that the food had not frozen in the room at minus 20 degrees Celsius, the Eskimo became excited. Later, Gao Hongyuan met another Eskimo family and used the same method to donate a refrigerator again. During his three days in the Arctic, Gao Hongyuan got to know eight Eskimo families through his tour guide. They make a living by fishing all year round and live a simple life. Through chatting, I learned that refrigerators had appeared in their lives, but because some of the few families that owned refrigerators had malfunctions of one kind or another, this foreign gadget was eventually stranded. Gao Hongyuan contacted more than 100 Eskimos and conducted detailed statistics. There are about 37 households here with refrigerators, but most of them are damaged and cannot be used. The remaining households store food according to primitive methods. "This is a huge blank market!" Gao Hongyuan, who returned to Beijing, believed that his trip to the Arctic was very worthwhile. He found that due to the inconvenience of transportation and language, many people's refrigerators were left unrepaired and were considered discarded appliances. In addition, Eskimos hunt a lot, and each family needs at least 2 refrigerators. If you bring a repairman and transport the refrigerator from the country to the North Pole, there will be a lot of profit. Gao Hongyuan was not timid at all at that time. He spent his savings and went to a refrigerator factory to order 60 large-capacity refrigerators the next day. A month later, Gao Hongyuan and the repair crew appeared at Baima Airport again. With the help of a translator, Gao Hongyuan began to go door-to-door to demonstrate the use of refrigerators and repair faulty refrigerators. Eskimos are very enthusiastic. Whenever he helps someone solve a problem, the other person will pick him up, sing a song, and then throw him to another person. Excited women would treat him to a drink that tasted like ginger, which was said to dispel cold and preserve body temperature. For a whole month, Gao Hongyuan spent time in the most remote place in the Arctic, working hard to develop a dream that everyone thought was unrealistic. To his delight, the 60 refrigerators were quickly sold out, and all the repair parts he brought were used up. This time, Gao Hongyuan no longer said that he was a travel enthusiast who gave away free refrigerators. He said that he wanted to help Eskimos improve their quality of life. This business earned him 30,000 Canadian dollars (190,000 yuan). On the plane returning, Gao Hongyuan instantly came up with the idea of ??establishing a maintenance company in Whitehorse. Because during this month's investigation, he learned that most of the Eskimo families with refrigerators have reached the bottom line of 10 years of use. Due to publicity concepts and transportation problems, these people have not replaced new appliances.

And there is no one to repair the faulty refrigerators. Furthermore, the capacity of refrigerators 10 years ago was generally small, and now they are in need of upgrading. "White Horse is the nearest airport to the North Pole. The transportation and equipment here are relatively complete. If we work hard to open up all the Eskimo locations and promote practical home appliances, it will be a big cake." Afterwards, Gao Hongyuan came to White Horse again with his translator. After staying for half a month, after many inspections, he selected a wooden house in the northwest of the airport and completed the corresponding procedures. Once the maintenance point is established, the next step is to recruit maintenance workers, purchase spare parts, and organize supply sources. When they heard that Gao Hongyuan wanted to take his business to the North Pole, his family and classmates thought he was crazy. But Gao Hongyuan is not timid at all. You must know that when he was doing futures, every order he handled exceeded tens of millions. Now, an investment of hundreds of thousands is nothing at all. As a result, Gao Hongyuan used the 200,000 he earned this time to invest again in 100 refrigerators. According to Gao Hongyuan's philosophy, each home should be equipped with two refrigerators, one for storing raw meat from hunting and one for daily use. This time Gao Hongyuan used some novel promotion methods. He demonstrated and filmed all dozens of uses of the refrigerator on DV, and then brought many sterilized ice cubes from Baima. Because he found that the Eskimos wanted to drink iced drinks, he picked up ice cubes from the ground and put them in the drinks. In fact, such ice is very unhygienic because it is likely to contain animal feces. This time, Gao Hongyuan ingeniously hired a large pickup truck locally, which was equipped with a generator, and the refrigerator was fully opened and filled with various sterilized ice cubes. In addition, Gao Hongyuan also brought traditional Chinese seasonings, such as pepper, Sichuan peppercorns, etc. These gadgets are marketing gifts. In March 2005, Gao Hongyuan appeared again in the polar Eskimo concentration area. He demonstrated to each household that ice cubes could be placed in the freezer compartment of a refrigerator so that it turned into water, which could then be used to clean animal offal, drink, and wash. You can also add it to a variety of drinks to enjoy the delicious ice-cold taste. In addition, if you have just returned from hunting outside and enter the house at minus 10 degrees Celsius, your hands and feet will still feel numb and you will be unable to do housework. At this time, you can put your hand into the refrigerator compartment at 5-6 degrees Celsius, which will act as a buffer. If you bake it directly with a heater, it will crack and damage the skin. This promotion was completed perfectly with Gao Hongyuan's rich CDs and attentive service. In order to celebrate his victory, Gao Hongyuan also demonstrated how to make peppercorn salmon. When the Polar Eskimos tasted this unique fish, they showed great interest. Striking while the iron was hot, Gao Hongyuan gave all the Chinese condiments he brought to the Eskimos. When parting, Gao Hongyuan told the other party that he had opened a company in Baima, specializing in repairing refrigerators. If there was a problem with the home appliances, he could call this number directly.

Source: Love, Marriage and Family·Youth