At present, in the era when information is everything, due to the relative lack of financial and insurance knowledge, coupled with the strangeness and resistance to online consumption and social interaction, it is difficult for the elderly group to receive correct information, and it is easy to encounter fraud or choose insurance products by mistake when taking out insurance. Based on this, Ping An Pension Insurance has opened an innovative and professional road to popular science, reaching more elderly customers efficiently and escorting the financial security of the elderly.

Specialized science popularization is suitable for the elderly.

In October, the eighth issue of "The Theory of Financial Consumer Protection and Big Coffee" was launched, with the theme of "Suitable for the elderly, with temperature, benefiting the people and empowering people's livelihood", and specialized science popularization was carried out for the elderly group.

The program "Talking about Financial Consumer Protection" is a series of public welfare classes for improving financial consumers' literacy, which was launched by China Economic Net and China Ping An to popularize financial knowledge and improve financial consumers' literacy.

from the first issue of "resisting the temptation of profiteering and preventing illegal securities and futures" to the eighth issue of "keeping the old customs warm, benefiting the people, ensuring and empowering people's livelihood", The Theory of Financial Consumer Protection and Big Coffee has been conveying scientific financial ideas, guiding financial consumers to use financial services correctly and preventing people from being deceived.

Due to age and other factors, the elderly people are relatively lack of financial knowledge, so it is not only difficult to buy insurance products that suit them, but also easy to be cheated. The eighth issue of "The Big Coffee of Financial Consumer Protection" introduced a case:

A group of criminals took advantage of the lack of information protection awareness of the elderly, obtained information such as citizen ID cards, mobile phone cards and bank cards through illegal channels to insure accident insurance and medical insurance online, then fabricated insurance accidents based on forged hospital medical records and medical invoices, applied for claims by themselves, and finally cashed out with the fraudulent bank cards. This group of gangs claimed more than 12 claims from insurance companies by using other people's identities, and the total amount of fraudulent insurance money was nearly 5, yuan, which was finally detected by the police and sentenced by the court.

Therefore, the program shows that safe insurance products and services are particularly important for the elderly. The elderly should take the initiative to understand all kinds of financial fraud cases, be vigilant, identify fraud risks, and purchase compliant and assured financial products in combination with their own insurance needs.

Precautions for Accurately Ensuring Insurance for the Elderly

"When purchasing insurance for the elderly, it is suggested to follow the following order: First, give priority to purchasing medical insurance, because the medical insurance premium is low, there is no need for health notification, and some hospitalization and outpatient expenses in the medical insurance catalogue can be reimbursed, which is cost-effective.

"Second, buy commercial accident insurance and medical insurance: accident insurance has a low threshold and low premium, which can cover most common accidental injury risks in life; Commercial medical insurance can reimburse medical expenses caused by diseases or accidents, which can be a good supplement to medical insurance.

"Third, long-term care insurance can provide protection for the insured who needs long-term care due to disability such as illness and accident.

"The above three can form a relatively comprehensive safeguard scheme together." In the on-site connection of the program "Financial Consumer Protection and Big Coffee Talk", Dong Xiaomei, deputy general manager of Ping An Endowment Insurance Headquarters Operation Center, carefully explained the matters that should be paid attention to when the elderly are insured. The scheme provided covers social insurance and public insurance, and truly achieves accurate protection.

She also stressed that the elderly are high-risk groups, and insurance companies usually set stricter health information for the elderly. However, many people don't understand the importance of health notification, and their children don't know their parents' physical condition when they take out insurance. If they don't tell them truthfully when they take out insurance, there will be disputes when it comes to claims. Therefore, when buying insurance for the elderly, we should pay special attention to the health notification provided by the insurance company, and check each item listed on the health notification one by one to confirm that it fully meets the requirements of the insurance company's health notification and avoid subsequent troubles.

Diversified education on innovative tentacles of financial science and education

Besides the program, Ping An Endowment Insurance is also making various attempts and efforts to popularize science in an innovative way, reaching more elderly people.

apart from popular science on the consumer side, Ping An pension insurance is also deeply focused on the service side. Considering that the elderly are not familiar with the intelligent system, Ping An Endowment Insurance adds new intelligent application online operation guidance training in various trainings, so that service personnel or business personnel can provide guidance and assistance for the elderly.

finally, from the most essential and critical data level, Ping An Pension Insurance establishes a complete information security management system, establishes an information security management committee, implements business processes and system transformation, and effectively guarantees the information security of the elderly.

after entering the old age, all kinds of social life are full of inconvenience, constraints and even dangers for the elderly. For the elderly group, Ping An endowment insurance not only gives them fish, but also gives them fishing, and even escorts the elderly "fishermen". From popular science to service, to information security, every link, every detail, Ping An pension insurance is dedicated and indomitable.

Every old man was once a pillar of the society. When he/she is old, he/she should enjoy the fruits of social development safely. It is the social responsibility and responsibility of insurance companies to provide intimate, safe and convenient protection for the elderly. In the future, Ping An Pension Insurance will continue to provide efficient, professional, high-quality and caring services for the elderly, so that every elderly person can feel warmth and companionship.