1, learn to choose the source of goods.
Social e-commerce is a very broad concept, and WeChat business, group fight and so on all belong to one category. There is also a unique category in social e-commerce: KOL in various fields share their professional experience and use the fan economy to sell goods. Although this kind of social e-commerce has achieved amazing success, if you want to do a good job in social e-commerce, it is best not to regard traffic as the most important factor in brand development, and the quality of products is the key to development.
2. Positioning consumer groups
The consumer groups of each social e-commerce platform have a focus, and novices can choose social e-commerce platforms according to the positioning of consumer groups. Many people blindly do WeChat business in the circle of friends at first, but over time we will find that the number of friends is limited, the age distribution and shopping preferences are different, so we need to do consumer positioning.
3. Create a personal IP
In fact, to build a personal IP is to build a reputation and a professional image in this field. Usually, we should release more product-related information, learn to actively interact with fans, and regularly carry out some interactive and prize-winning activities to improve the stickiness of fans.
4, graphic release should be exquisite.
In fact, social e-commerce is more of a kind of "planting grass". Sometimes you can buy a product that you don't have to buy. It is hard to be unmoved by the exquisite pictures and texts of the merchants.
Social e-commerce refers to:
It refers to the phenomenon that social elements such as attention, sharing, communication, discussion and interaction are applied to the transaction process of e-commerce. Specifically, from the consumer's point of view, social e-commerce is not only reflected in the store selection and product comparison before consumers buy, but also in the communication and interaction with e-commerce companies through IM and forums during the shopping process.
Reflected in the consumer evaluation and shopping sharing after purchasing goods. From the point of view of e-commerce enterprises, through the application of social tools and cooperation with social media and networks, the marketing, promotion and final sales of goods are completed.