Market segmentation: strategic market. The core market of Beishangguangshen and Shenzhen is mainly provincial capital cities, and some coastal non-provincial capital cities have been added. General market refers to non-provincial capital cities.
Channel classification: 3C channel, KA channel, county and township wholesale channel and special sales channel.
Organizational structure: vice president of marketing, four regions, branch manager, marketing manager, business manager, terminal supervisor, etc.
General sales work: the marketing department is responsible for major national festivals, making unified promotion templates, and supervising the implementation of marketing managers of branches and business managers in this market.
The local branch manager is responsible for the market share, expense ratio and sales target of the sales unit, and has the right to appoint and remove the business manager and marketing manager.
Promotion methods: roadshows, promotion in different places, gifts, etc. , evaluation meeting, application of promotion elements, etc.