In terms of gold purity, the gold ornaments of Zhou Jinsheng and Lao Fengxiang are all made of pure gold, and consumers can buy them with confidence.

In terms of the quality of gold jewelry, Zhou Jinsheng's branches all over the country are operated by Zhou Jinsheng Group, so the quality is relatively uniform and will not be as poor as other franchisees.

Lao Fengxiang is also a gold brand jewelry recognized by consumers. After years of operation, Lao Fengxiang was awarded the title of "the first brand of gold jewelry in China" by China Gold Association, and Lao Fengxiang's precious metal jewelry was also rated as a product that users were satisfied with.