First of all, let me talk nonsense.
I am a senior user of Zhihu, and I often read stories and brag about my friends on it. To tell the truth, some big V's in Zhihu are really powerful and authentic, but with the development, Zhihu is a bit backward now. There are not only many advertisements, but also some answers or soft advertisements, which are no different from my answers.
Now I am playing Baidu Know, and I wrote this answer on Baidu Know. At present, Zhihu has begun to break away from hydrology and begin to know what the big V wrote. I think it's interesting to know that Da V's writing level is ok now. Although there is hydrology, at least there is no soft advertisement.
You can compare it if you don't believe me. Articles about part-time jobs and jobs in Zhihu have been occupied by the salted fish party. Just search for articles that guide you to sell things in salted fish. On the contrary, Baidu knows that it is more pragmatic.
All right, that's it.
I have the following answers to the questions in the title.
Why can Zhihu, which has been unprofitable for ten years, go public? Zhihu was reported to be listed. I didn't know how an unprofitable enterprise could go public. It turns out that I'm still too young.
Zhihu is the largest online Q&A community in China, surpassing Baidu Know and Baidu Post Bar. After years of development and multiple financing in Zhihu, Zhihu has come to an end and started to go public.
Zhihu's listing still benefited from the support of big bosses and the huge scale and users behind it, while Zhihu stood out in the field of online Q&A community, and almost no rivals could go public. The most important thing is its shareholders, such as Baidu, Tencent and Aauto Quicker.
Second, why don't I play Zhihu? I don't play Zhihu, except for soft advertisements and lots of hydrology. On the other hand, the most important thing is that people in Zhihu have a sense of superiority. They are always on top of you and judging you, which makes people feel sick.
I think Baidu knows that it has been accelerating its development. If we can guarantee the concept of equality and mutual assistance, Baidu knows that it can completely surpass Zhihu.