Computers are profitable by hardware, and the price fluctuation of hardware can be said to be changing every minute. Just like stocks and futures, influenced by international resources and environment, computer hardware companies, especially semiconductor manufacturers, have been rising in the last two years, while computer operating systems are independent and do not leave the factory with computer manufacturers, and computer manufacturers cannot modify themselves like Android phones. It can only be customized by the developer of the system, but the current civil system is "Microsoft windows, Apple MacOs" and the current computers, except the "notebook" desktop, are basically assembled by users themselves in the computer mall, which is what we call "compatible computers". So the price of the computer is determined by the hardware!
Except Apple, all mobile phones can benefit from hardware and software. Android system is open source, and manufacturers can modify it by themselves. Therefore, mobile phones and hardware can be completely free, because mobile phone manufacturers have autonomy and can be said to be developers of Android systems. In software, they can cooperate with other software developers, and they can also plant advertisements. In short, mobile phones can get traffic and make profits through software. As long as the number of users is large, the profit of this mobile phone brand is high, and there is no need to rely on hardware at all.
I don't know my personal understanding and opinion, can you understand it, because I know the general difference is like this, but I can't express it clearly in words. In short, computers are profitable by hardware, so they have a lot to do with hardware suppliers! Mobile phones are profitable through software, and hardware is not the main source of profit, so the price of mobile phones can be very cheap, and the profit earned depends on the number of users!
In fact, in the last two years, the prices of high-end smartphones with the same configuration are rising, but the increase is effectively controlled within a certain range by mobile phone merchants.
The price of computers remains high, one reason is the rising price of memory chips, and the other reason is that in the post-PC era, the new computer configuration in the market is getting higher and higher, and the development of computer manufacturers in recent years has been low enough to control the price increase to a great extent.
In China, both the smart phone market and the computer market are similar to the perfectly competitive market, but the smart phone market is closer to the perfectly competitive market.
There are many producers and consumers in a perfectly competitive market, and no producer or consumer can influence the market price; The uniformity of the product is high; With the flow of resources, no producer can obtain monopoly benefits. Generally speaking, the domestic smartphone market is more in line with the perfectly competitive market. Therefore, once a mobile phone with the same configuration enters the market, the price is almost the same, and no one dares to raise the price too much. Of course, if the brand is strong and has strong competitiveness in the market, then manufacturers usually adopt the method of overpricing to maintain a longer product life cycle and a higher profit level. This is why smartphones are constantly upgrading, and the price reduction of the older generation can still make the company profitable.
However, since the second half of 20 16, the prices of main components of smart phones, including memory chips and AMOLED displays, have been rising continuously, and they are still rising in 20 17, which makes the profit margins of smart phone manufacturers face downward pressure. Relevant data show that the average selling price of mobile phone memory chips in 20 17 years increased by about 10% compared with the same period.
However, the price increase of mobile phones of various manufacturers should not be too high. Many domestic brands of mobile phones are fighting price wars. If it is a few hundred yuan higher, it is likely to lose many users. Therefore, some manufacturers, such as Xiaomi, have shifted their focus to developing brand accessories and network equipment products. Many mobile phone accessories, such as mobile phone screens, have a profit as high as 100%, while the profit of some small and fragmentary consumables can reach 200% or even 300%.
Therefore, the huge consumer groups in the smart phone market and the nature of a completely competitive market make it difficult for smart phones to raise prices at will. The industrial chain formed by mobile phone accessories can supplement the losses caused by rising costs.
For computers, the CPU and chips of their own computers are much higher than smart phones in technology and computing power. For example, the mainstream CPU of mobile phone is 28nm, and the mainstream computer is 22nm, so the price itself is much more expensive than the chip on smart phone.
At the same time, computers are slower to upgrade than smartphones, while consumers are slower to upgrade their computers. For example, the computer's new operating system has super compatibility. Even the IntelSandy Bridge processor five years ago can now run windows 10 smoothly. Since then, users have no incentive to update. The two factors promote each other, which makes computer manufacturers' enthusiasm for software and hardware technology research and development fade.
Computer manufacturers began to improve their R&D and produce high-end computers in order to gain the favor of gamers, users who are engaged in technology and R&D and have high requirements for computer configuration.
Therefore, in the market, except for some old computers that have been eliminated, the new high-end mainstream computers are not cheap, and even if they are replaced, the decline is very small.
From 1982 to 2002, global PC sales reached 1 100 million in 20 years. After selling 2 billion units in 2007 and 2 billion units in 20 10, the PC era has passed. Mobile terminals have replaced PC terminals. Computer manufacturers have gone through the golden period, and in the cold period, they are also struggling to find a breakthrough.