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2020 Tianjin Selection Case Analysis Question: Resolving the Digital Divide among the Elderly

With the rapid development of artificial intelligence and the Internet and the widespread application of related services, our production and lifestyle have profoundly changed. However, because the elderly do not know how to use smartphones and do not understand the Internet, they are not only unable to take advantage of smart technology, but also form a virtual threshold in life. Especially under the current normalization of epidemic prevention and control, the rapid development of online services has further highlighted many problems faced by the elderly.

In November 2020, the General Office of the State Council issued the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Smart Technology" to further promote the solution of the difficulties encountered by the elderly in using smart technology and adhere to traditional services. The method is parallel to the innovation of intelligent services to provide more comprehensive, considerate and direct convenient services for the elderly.

The "Implementation Plan" proposes that with the guidance of policies and the joint efforts of the whole society, the difficulties encountered by the elderly in using intelligent technology should be effectively solved, so that the elderly can better adapt to and Integrate into the smart society. By the end of 2020, we will concentrate our efforts on ensuring that all traditional services are fully guaranteed, and promptly introduce and implement a number of effective measures to solve the most urgent problems in the use of smart technology by the elderly, so as to effectively meet the basic living needs of the elderly. By the end of 2021, focus on high-frequency service matters for the elderly, promote the elderly to enjoy intelligent services more commonly, and make traditional service methods more complete. By the end of 2022, the level of intelligent services enjoyed by the elderly will be significantly improved, convenience will continue to improve, online and offline services will be more efficient and coordinated, and a long-term mechanism to solve the "digital divide" problem faced by the elderly will be basically established.

Interpretation

[Put forward opinions]

Coordinate the development of intelligent technology with the development of aging. On the one hand, make intelligent development adapt to the elderly; on the other hand, It is necessary to improve the traditional service methods and achieve "walking on two legs". Specifically, it is embodied in "guaranteeing basics, providing excellent services, promoting training, and strengthening supervision."

[Cause Analysis]

In the era of intelligence, the elderly have become disconnected. From the perspective of the elderly group, it is related to the weakening of the elderly’s adaptability and learning ability. High technology has created a fear of difficulties. People are unwilling to use it, cannot learn it, and have no one to teach them. Even the elderly who have mastered social tools such as WeChat are worried about property damage due to the complexity of their operations, making them reluctant to use functions such as online payment.

From an economic perspective, the application research and development of smart products ignores aging. For example, smart home appliances have become the mainstream of the home appliance market, but they have complex operations and numerous functions, and are mostly used by young and middle-aged people. However, there are very few traditional home appliances with simple functions suitable for the elderly on the market.

From the perspective of government services, public service departments have ignored the digital divide among the elderly in the process of formulating policies or developing government platforms, thus bringing a lot of trouble and inconvenience to the lives of the elderly. .

[Significance]

The introduction of the "Implementation Plan" is a concrete manifestation of the "people-centered" concept, a vivid practice that continuously meets the people's growing needs for a better life, and is also Humanistic care and policy warmth for "old people, old people and old people". The times and technology are advancing rapidly, and policies and humanistic care are never absent. We must do our best to promote the development of productivity, but we must also stop the rapid pace at the right time and pay attention to and care for those who are temporarily unable to keep up with the times. People, this care is not just for the elderly, but also for all groups who may be relatively vulnerable in the smart era. The progress of society and civilization is not just about economic indicators and high-rise buildings, but also about taking care of the sense of gain and happiness of everyone in society.

[Countermeasures]

Adhere to the combination of traditional services and intelligent innovation. In various daily life scenarios, the traditional service methods familiar to the elderly must be retained to fully guarantee the basic needs of the elderly who encounter difficulties in using intelligent technology; closely follow the needs of the elderly, strengthen technological innovation, and provide more intelligent Transform aging-friendly products and services and promote the effective promotion and application of smart technology so that the elderly can use it, know how to use it, dare to use it, and want to use it. Adhere to walking on "two legs", adapt intelligent management to the elderly, and continuously improve traditional service methods to provide more comprehensive, considerate, and direct convenient services for the elderly.

Adhere to the combination of universal application and classification promotion. Strengthen problem orientation and demand orientation, and adopt universally applicable policies and measures to address the outstanding and persistent problems encountered by the elderly in the use of intelligent technology; for elderly people of different ages, different educational backgrounds, different living environments and habits, Classify and sort out problems and adopt targeted and differentiated solutions.

Adhere to the combination of online services and offline channels. Online services are more humane, fully consider the habits of the elderly, and are convenient for the elderly to use; offline channels further optimize processes and simplify procedures to continuously improve the service experience for the elderly, integrate and develop with online services, complement each other, and effectively play a role in protecting the elderly. protection function.

Adhere to the combination of solving outstanding problems and forming a long-term mechanism.

Focusing on high-frequency matters and service scenarios such as travel and medical treatment for the elderly, we should promptly solve the most prominent and urgent problems at present and effectively guarantee the basic service needs of the elderly; on this basis, gradually sum up and accumulate experience, and continuously improve the level of intelligent services. Improve service guarantee measures and establish long-term mechanisms to effectively solve the "digital divide" problem faced by the elderly.

[Wonderful title]

1. In the era of intelligence, the elderly cannot be left behind

2. Let the elderly take advantage of intelligent technology? Free ride?

3. Coordinate the development of smart technology with the development of aging

[Wonderful beginning]

Example 1

Recently, the elderly have been The phenomenon of being trapped occurs frequently. Don’t know how to pay online, can’t pay bills in hospitals and banks? Don’t know how to scan health codes? Can’t travel by car? For many elderly people, smart technology and digital services are like an invisible barrier, blocking them from convenience and speed. Outside. Some people say that the attitude towards the elderly is a touchstone to measure the degree of civilization of a society. While our society presses the "fast forward button", we must also care about the elderly who walk slowly and cannot keep up temporarily, so that they can also share the dividends of social development and progress.

Example 2

The popularity of smartphones has brought great convenience to people’s daily lives. However, since the outbreak of the epidemic, videos of elderly people being prevented from going out because they did not have health codes have triggered heated discussions. As a result, the "embarrassment" caused to the elderly in the smart era has once again attracted attention. The elderly do not know how to use health codes, cannot use smart express cabinets to pick up goods, and have real-life pain points such as hospital registration for the elderly and going to the service hall for banking business functions. This reflects the inability to grasp the inability to grasp the digital economy in the process of promoting social development. For disadvantaged groups with the most advanced technological means, not only cannot they enjoy the convenience of smart life, but it also brings troubles and obstacles to normal life.

[Excellent ending]

Example 1

Our country has entered an aging society, and products and services should also adapt to the characteristics of aging. While promoting the accelerated popularization of intelligent and information-based applications, providing the elderly with more products and services that match their characteristics and meet their needs is a systematic project that requires the joint efforts of enterprises, families and society. It is hoped that relevant institutions, organizations and enterprises will give more care to the elderly, be more proactive in caring for and understanding the elderly, launch more products and services that are right, and continuously improve the quality of life of the elderly so that they can enjoy more Economic and social development results.

Example 2

Providing support, support, happiness and security for the elderly are important goals in promoting the development of the elderly care industry. The era of intelligence should be closer to this goal, not farther. Caring for and caring for the lives of the elderly and bringing them more convenience and happiness are the common responsibilities of the family, society and the government. We should join hands to solve the development problem of "inorganic problem".

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