1, be a lovely and lively "title party"
The "title party" mentioned here does not refer to the "title party" established on the Internet for the purpose of deliberately deceiving the majority of netizens, but refers to a regular title party that can make people shine and be willing to read articles.
Step 2 get to the point
Go straight to the subject, as opposed to suspense. At the beginning of some titles, it is clear at a glance what the author likes, hates, supports and resists.
3, the use of contrast
Through comparison, it can be said that this is also a common method adopted by many soft manuscripts at present, so comparison is better than appropriateness.
Types of soft texts
1, news soft text
News soft text refers to a kind of advertising soft text published in the form of news, which is between news and advertising and is a collection of news and advertising. In the marketing process, enterprises and businesses use or create news to promote enterprises or products.
2. Soft stories
Story-based soft writing refers to the way that soft writers show enterprise products and services in the form of storytelling. The "halo effect" and "mystery" of products can give consumers a strong psychological hint, prompting them to place an order to buy. In other words, storytelling is not the purpose of storytelling, but the real purpose is to strengthen the image of enterprise products and services through stories and arouse consumers' desire to buy.