Although his popularity is far less than that of Ma Yun and Ma, Wu, who is known as the godfather of Pu 'er tea, is equally famous in the tea industry. It is his Dayi tea that has brought the traditional tea industry to a new height and made Pu 'er tea as famous as Maotai.

On the sad occasion of Wu's recent death, this issue will briefly sort out the rising road of Dayi Tea and the business logic supporting its success.

In 2004, Wu bought Menghai Tea Factory and reformed it into a private enterprise. With his accumulated experience in the financial industry, he began to build it and put forward the concept of luxury tea.

Then there is the familiar link: Wu concocted famous brands in the same period, spent huge sums of money to advertise in CCTV prime time, and combined with a lot of activities, established the brand of "Dayi Pu 'er Tea".

In 2009, Dayi Tea also started the authorized store system. At this time, the concepts of "financial tea" and "Maotai in tea" began to be constructed, and the futures market except tea began to be developed in a financial way.

For the products of Dayi tea, it is often described as "frying tea as stocks", which is not an exaggeration at all. Among the thousands of tea varieties sold by Dayi Tea Industry, the price of more than 200 pieces has soared, and it is not uncommon for a single piece to rise by 2 million a day.

As a result, a trading platform and futures game around Dayi tea speculation was born. Every tea has a price K-line chart on the platform, and Dayi tea also adds fuel to the fire, which continues to strengthen the "financial" attribute of the product and is even called "China Bitcoin".

In such a market, some people gave up stocks and real estate to fry tea and sold 5,000 pieces of tea cakes online. Actually, 2 million people participated in the snapping up, and 23,800 yuan of tea cakes were sold at a market price of 92,000 yuan.

Among many Pu 'er teas, why is only Dayi tea wildly sought after? In fact, everything started with the "Xuanyuan" tea cake conference four years ago.

At that time, Xuanyuan was shown in Xi 'an, which was comparable to the Spring Festival Evening in Pu 'er tea industry. The product description frequently mentioned "top class", and the PPT of the conference also suggested that there was "King of Pu 'er" tea in the product, which caused a lot of people to exclaim, and thus opened the way to stir-fry tea.

Since then, Dayi Tea has stimulated investors by raising the price of new tea, and because the price increase of new tea has made the old tea appreciate, the sales volume has also declined. From offline sales to online channels, hunger marketing is more obvious, which has a great role in promoting fried tea.

The bubble of fried tea is naturally worrying. Some people make money, but no one can grasp the direction of frying tea. On the one hand, Dayi Tea officials don't know the distribution quantity of tea, on the other hand, dealers need to pay the bill to know which new teas will increase in price.

In this way, the beverage properties of tea itself are diluted. More often, the focus of tea speculation is gambling credibility, that is, the tea merchants' commitment to profit or loss. Therefore, some insiders said that this is unfavorable to the development of the tea industry.

Faced with the increasingly high price of "Maotai in Tea", the market turnover is increasing, and some tea merchants have emptied their stocks. No one knows what will happen to the tea market in the future.