In 20 1 1 year, Cheng and several people created Gif Aauto Quicker in a private house, which is the predecessor of Aauto quickless. Started as a tool and became a unicorn company. One of his successful experiences is that the product should be designed simply enough for everyone to use.

When talking about why A Auto Quick was founded, Cheng said that A Auto Quick is a connector that connects ordinary people instead of celebrities or stars, which is an easily overlooked majority.

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Before Aauto Quicker appeared, PGC and centralized operation were the absolute mainstream of the whole video industry, and Weibo, Youku and iQiyi were all successful examples. Cheng said that Aauto Quicker has proved that a UGC community with a daily life of over 100 million can be built through inclusive means.

He said that the product concept or the reason for the existence of Aauto Quicker is first of all connection. Why Aauto exists faster is to connect the neglected majority in society. Aauto Quicker does not exist for stars or big V, but for the most common users. The most fundamental logic of Pratt & Whitney is that everyone deserves to be recorded, not just the life of stars and big V.