1.2 Mengniu Dairy's Rapid Growth and Advertising Strategy
1.2. 1 Mengniu dairy industry grows rapidly.
1.2.2 Advertising Strategy of Mengniu Dairy
1.3 financial analysis of Mengniu dairy's huge losses
1.3. 1 Analysis of the growth trend of revenue and profit
1.3.2 analysis of cost and expense change trend
1.3.3 Capital chain effect caused by huge losses
1.3.4 the capital market reaction caused by the dairy product pollution incident.
1.4 Industrial Chain Analysis of Mengniu Dairy's Loss
1.4. 1 current situation of dairy industry
1.4.2 financial characteristics of dairy industry
1.4.3 dairy industry chain structure
Analysis of 1.5 interest chain of Mengniu dairy industry's huge losses
1.6 Governance of reputation crisis in dairy industry chain 2. 1 Introduction
2.2 The basic background of the share-trading reform
2.3 Share-trading Reform Relay
2.3. 1 Introduction of Harbin Electric Power Group
2.3.2 Relay process of share-trading reform
2.3.3 Implementation of the Commitment of Share Reform of Harbin Electric Power Group
2.4 Analysis of the reasons why Harbin Electric Power Group violated the commitment of share reform
2.4. 1 financial ability and commitment to share reform
2.4.2 Historical Credit and Commitment to Share Reform
2.4.3 Market Reaction and Commitment to Share Reform
2.5 Credit Mechanism Supervision and Commitment to Share Reform 3. 1 Introduction
3.2 Development Road of Wuliangye and Maotai
3.2. 1 Diversified expansion of Wuliangye
3.2.2 Professional growth of Maotai
3.3 Wuliangye and Maotai Financial Integration Ability Analysis
3.3. 1 financial integration effect
3.3.2 Efficiency of financial integration
3.4 Wuliangye and Maotai business strategy analysis
3.4. 1 industrial diversification strategy
3.4.2 Brand strategy
3.5 Financial Integration of Business Strategies of Natural Monopoly Enterprises 4. 1 Introduction
4.2 Study on the Characteristics of Bankrupt Listed Companies
4.2. 1 financial characteristics
4.2.2 Governance characteristics
4.3 Qionghuaqiao Insolvency Case Analysis
4.3. 1 Introduction of Qionghua Bridge
4.3.2 irrational investment behavior
4.3.3 Tunneling behavior of major shareholders
4.3.4 Insufficient financial management ability
4.3.5 Imperfect governance structure
4.4 Analysis of Bankruptcy Causes
4.5 Precautions against Bankruptcy 5. 1 Introduction
5.2 General situation of state-owned enterprises investing in financial derivatives business
5.3 CITIC Pacific Activity Background
5.3. 1 Brief introduction of CITIC Pacific and Rong Zhijian
5.3.2 Market Reaction to CITIC Pacific Incident
5.3.3 Trading Rules of CITIC Pacific Foreign Exchange Futures Contract
5.3.4 Analysis of CITIC Pacific forex futures trading Contract.
5.3.5 Impact of foreign exchange contract losses on CITIC Pacific's performance
5.4 Cause Analysis of CITIC Pacific Incident
5.4. 1 Exchange rate fluctuation in the international market
5.4.2 Lack of financial risk monitoring mechanism
5.4.3 Pricing Traps of International Investment Banks
5.5 Enlightenment from CITIC Pacific Incident
5.5. 1 Strengthen financial supervision and safeguard the interests of investors.
5.5.2 Construction of Financial Market and Forging of Financial Talents
5.5.3 Effectively identify the traps of international investment banks
5.5.4 Reasonable development of financial derivatives investment business 6. 1 Introduction
6.2 The rapid growth of Gome
Sales and retail network expansion
6.2.2 The profitability of Gome
6.2.3 Market Advantage
6.3 Gome Working Capital Management Analysis
6.3. 1 Gome's working capital analysis
6.3.2 Working Capital Turnover Analysis of Gome
6.4 Gome Stakeholder Analysis
6.4. 1 Gome and its suppliers
Gome and its customers
6.4.3 Gome and financial institutions
6.5 Gome's strategic transformation and enterprise vitality reengineering
6.5. 1 Gome crisis
6.5.2 Gome's Strategic Transformation 7. 1 Introduction
7.2 Changhong huge accounts receivable behind the enterprise problems
7.2. 1 Formation process of huge bad debts
7.2.2 Changhong's development and growth
7.2.3 Enterprise Dilemma Behind Growth
7.3 Analysis of disorderly competition in color TV industry
7.3. 1 Market share of color TV industry under price war
7.3.2 Analysis of disorderly competition in color TV industry
7.4 Development Trend of Color TV Competition
7.4. 1 high-end technology
7.4.2 Channel diversification
7.5 Financial Strategy of Enterprise Competition 8. 1 Introduction
8.2 Forms and characteristics of financial distribution of listed companies in China
8.3 China Petroleum Financial Distribution Analysis
8.3. 1 Brief Introduction of China Petroleum
8.3.2 Evaluation of China Petroleum Dividend Distribution Policy
8.4 China Petroleum Profitability Analysis
8.4. 1 profit structure
8.4.2 Income structure
8.4.3 Cost structure
8.4.4 Special profits
8.5 Harmonious Financial Distribution and Sustainable Development of Enterprises 9. 1 Introduction
9.2 Overview of Cross-border M&A of China Resource Enterprises
9.2. 1 background of cross-border mergers and acquisitions
9.2.2 Transnational M&A Effect of China Resource Enterprises
9.2.3 The strength of transnational M&A of China resource enterprises
9.3 Development of China Aluminum Industry
9.3. 1 Brief Introduction of Chinalco
9.3.2 Expansion of Chinalco at Home and Abroad
9.3.3 Main financial overview of Chinalco's operation
9.4 Analysis of the process of Chinalco's capital injection into Rio Tinto
9.4. 1 Introduction of Rio Tinto Group
9.4.2 Phase of Chinalco's Capital Contribution to Rio Tinto
9.5 The pricing power of resources implied by Chinalco's capital injection into Rio Tinto
9.5. 1 Resource control and pricing power
9.5.2 Industry Integration and Financial Control Right
9.5.3 Comparison of M&A strength and risk of China Aluminum Industry at home and abroad.
9.5.4 Significance of Chinalco's capital injection into Rio Tinto +00. 1 Brief Introduction
10.2 list of corruption cases of listed companies in China.
10.3 analysis of corruption case of Gu Jing group.
10.3. 1 Gu Jing group profile
10.3.2 investigation and handling of corruption cases in Gu Jing group.
10.4 internal control analysis of corruption case of gujing group
10.4. 1 internal control analysis framework
10.4.2 internal governance structure of Gu Jing group
10.4.3 internal control analysis of Gu Jing group
10.5 the influence of Gu Jing group corruption case.
10.5. 1 changes in financial data of Gu Jing group.
10.5.2 the share reform of Gu Jing group was blocked.
10.5.3 Gu Jing group's stock market reaction.
10.5.4 improvement of internal control of gujing group
10.5.5 Gu Jing group strives to revive.
Financial corruption and the effectiveness of internal governance.