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Why do more and more post-90s generation enter the fund market?
At the end of each year, the year-end bonus is an unavoidable topic: will there be a year-end bonus this year? How many months will the year-end bonus be issued? Should I jump ship for the year-end bonus? ...

Recently, lufax and Land Fund jointly launched the truth investigation of the year-end bonus for professionals in 2020 (hereinafter referred to as the "investigation"). The results show that more than 65% of professionals have not reduced the year-end bonus, and even 6.35% of them have earned more than 10 months, and more than 40% of them said they would use the year-end bonus to manage their finances.

Specifically, there are obvious differences in the amount of year-end awards in various industries. Half of the people in the workplace have a year-end bonus of less than or equal to 1 month salary, and 6.35% have a year-end bonus of more than1month. Among the latter, 30% are engaged in IT or Internet industry; Followed by the automobile manufacturing industry, accounting for17.5%; The financial industry ranked third, accounting for 12.5%.

Judging from the use of year-end awards, in addition to just-needed uses such as shopping, many people choose to invest in financial management. According to the survey, 40.58% people want to invest and finance Qian Shengqian after receiving the year-end bonus, and only 5.08% people choose "it is safest to put it in the bank".

Lufax platform data also shows that users' financial sentiment is high at the end of the year. In 2020, the average monthly online time of users from 1 1 0 will increase by nearly 50% compared with that of users from 1 to 10.

According to industry analysts, the above situation is mainly due to the epidemic. In previous years, the cost of Spring Festival travel rush was saved. Coupled with the positive domestic investment environment and "fund investment fever", people with spare money are more willing to use investment and financial management to realize the year-end award "Qian Shengqian".

However, it is also investment and financial management. Compared with male professionals, female professionals are better at managing money. The survey shows that in 2020, women's positive income accounts for 58.9%, and women in the workplace account for half of the wealth management industry, which can't help but cause heated discussion among netizens. Women are family CFOs.

Judging from the investment target, the pulse survey shows that 39.09% of migrant workers prefer to choose investment funds to realize the appreciation of year-end awards; Funds are also the favorite of "post-95" investors. Data from land funds and other platforms show that 62% of the post-1995 investors' transactions are invested through Public Offering of Fund.

Since the beginning of 20021,fund products have been issued intensively. Among the new citizens, the proportion of "post-90 s" continues to rise, accounting for more than half. For new citizens, funds are not only wealth management products, but also social tools. Recently, some people even set up star fund managers' support clubs, and idolized speculation has become a craze.