Establish a new civilized rationality and a new principal-agent relationship by means of trust, take capital democracy, financial inclusiveness, fairness and high efficiency as the direction and goal, help customers solve contradictions, difficulties and problems in the development process by providing comprehensive solutions centered on finance, and contribute wisdom, knowledge, experience and strength to the prosperity and well-being of the people, the modernization of China and the great rejuvenation of the Chinese nation.

"Five Actions" Task

Provide customers with the best value-added services and create maximum value for shareholders.

Build a platform for employees to realize their self-worth, contribute wisdom to the development of the industry and make the greatest contribution to society.

Enterprise is actually an organic cell of economic operation, a part of society, and an important place for entrepreneurs to seek emotional satisfaction and enjoyment. With the progress of society and the enrichment of material culture, business people increasingly need and desire to create a harmonious atmosphere in addition to tension and specialization.

"Double Nothing" business philosophy: "Unlimited service and barrier-free operation."

The concept of double nothingness is not a simple concept of nothingness. We give this concept meaning is:

The first is to reveal the industry characteristics. Trust model has the function of integrating resources in different fields, spanning capital market, money market and industrial investment, and can play an irreplaceable role in improving the function of capital market, alleviating the contradiction of capital structure, promoting the effective flow of assets and improving the efficiency of resource allocation.

The second is to reveal the industry prospects. Trust model can accommodate many fields and industries, find value depressions, tap wealth channels, have broad market expansion space and development opportunities, and the scope of trust can even rival our imagination.

The third is to reveal the laws of product market. Based on the inclusiveness and integration of trust model, creativity and imagination based on knowledge are the basis for realizing trust, and it is concluded that innovation is the source power for the development of trust industry and the key to maintaining the market competitiveness of trust products.

The fourth is to reveal the management principles. Trust institutions, as financial institutions, should put risk management in the first place, and all business management activities should take into account all factors such as market, products, management, knowledge and morality under the premise of controllable risks to achieve sustainable development.

The fifth is to reveal the law of operation. Trust organization is an organic whole, and it needs to actively eliminate all kinds of obstacles in its operation, conduct borderless guidance through innovation, and conduct barrier-free guidance through cooperation at home.

"Four to one" management principle

Based on credit construction and risk management and control.

Take innovative service as the means and value realization as the goal.

Credit is the moral core of company management, which promotes the development and growth of enterprise ethics.

Improve the risk management level, improve the business risk analysis and pricing system, so that all kinds of risks can be accurately identified, reasonably priced and safely controlled.

Adopting differentiated competition strategy, through continuous learning and innovation, we can improve the service realm, reduce the reproducibility of products and establish a profit model of sustainable growth.

The harmonious and scientific pursuit of value is the reason for our existence, and it is also the premise of rewarding shareholders, serving customers, expanding capital, and absorbing and retaining outstanding talents. Value is a quantitative index to measure service.

"Two-oriented" Business Model: Integration and Intelligentization

Committed to building a business model of "a provider with integrated financial solutions as the core and an integrator of multiple financial functions" under the norms of the Trust Law, guided by the management principles of "credit construction as the foundation, risk management as the premise, innovative services as the means and value realization as the goal", giving full play to CITIC's brand influence, the synergistic effect of CITIC Finance and CITIC's industrial assets, and striving to achieve "domestic leading and comprehensive advantages".