Judge the market size and market demand based on your own products. The fast-moving consumer goods market is large and the demand is large. The market capacity of industrial products is determined based on actual demand, which is easy and general.

Market size, also known as market capacity, is judged by using the two major factors of total value demand and total disposable currency.

Market demand refers to the quantity that certain customers are willing and able to purchase for a certain product or service in a certain region, a certain time, a certain marketing environment and a certain marketing plan.

Based on the size of the market, the consumer group that only has value needs and no disposable currency is a poor consumer group; the consumer group that only has disposable currency and no use value demand is a currency-holding group or a very wealthy group. group. We call these two phenomena the market capacity that cannot be realized due to insufficient consumption requirements.

For example, the market demand for mineral water is relatively high in summer, and it caters to all people, so the market is relatively large.

The market originated from the ancient name for a place where transactions were conducted at a fixed time period or location. It refers to a place where buyers and sellers conduct transactions. Up to now, the market has two meanings. One meaning is a trading place, such as traditional market, stock market, futures market, etc., and the other meaning is the general term for trading behavior. That is to say, the word market not only refers to the trading place, but also includes all trading activities. Therefore, when talking about market size, it does not only refer to the size of the place, but also whether the consumer behavior is active. In a broad sense, all relationships in which property rights are transferred and exchanged can become markets.