1, CPM mode.
CPM, a charging mode, refers to the total advertising cost per 1000 people in the process of advertising. The charging standard is 5-8 yuan per thousand times. CPM charging is a charging mode that many advertisers will choose.
2.CPC mode.
CPC, a charging model, refers to the cost of an advertisement being clicked once. It is equivalent to the traditional Baidu bidding model. Only users will be charged if they have behaviors. How much is deducted for each click? There is no deduction for the advertisements displayed on the mobile phone. The charging standard is 0.2 yuan/time.
3.CPA mode.
The CPA model is actually the cost of a single download, that is, the cost-the number of times the APP is downloaded. This charging mode is limited to Android APP, and CPA can also refer to effect payment, including form submission, telephone consultation and WeChat official account copying.
When we put an advertisement in today's headlines, we can also set our own daily budget. That is to say, we won't show or deduct your advertisement after the cost of a single day is consumed. Moreover, we can also carry out intelligent delivery through ocpc intelligent bidding conversion.
Other aspects:
We also provide Weibo Fantong, Meiyou, Auntie, Baby Tree, Today's Headline, Iqiyi, Sina Fuyi, Momo, WeChat Friends Circle, Little Information, Oriental Headline, Phoenix and other companies to provide professional SEO operation teams and one-on-one services to help your company optimize the advertising content and rationally suggest the delivery time.