From the perspective of people's needs, most of them will be concentrated in the head, that is, popular needs, while those distributed in the tail are personalized and decentralized needs. And this part of the differentiated and small demand will form a long "tail painting" on the demand curve.
Google is a well-known "long tail" company, and its growth process is the process of commercializing the "long tail" of advertisers and publishers. Millions of small businesses and individuals have never advertised before, at least not on a large scale, because they are so small that advertisers disdain them.
But Google lowered the advertising threshold, advertising is no longer unattainable, it is cheap enough for anyone to buy; On the other hand, for thousands of blog websites and small-scale commercial websites, it is easy to put advertisements on their own websites.
Now, whether it is Google or other well-known search engines, more than half of the business comes from small websites rather than advertisements placed in search results. Millions of small and medium-sized enterprises represent a huge "long tail" advertising market. I'm afraid no one knows how long this long tail can be. Countless streams finally converge into an unfathomable sea, and countless small enterprises have changed our lives in this way!
Amazon is another successful long tail company. Among thousands of books in Amazon's online bookstore, a few bestsellers account for half of the total sales, while most other books, although small in individual sales, account for the other half of the total sales by virtue of their wide variety. It is said that more than half of Amazon's sales come from books located at a distance of 6.5438+0.3 million on its list!