As for the market price of aged wine, taking Tian Fei Maotai (53℃ 500ml, 199 1) as an example, the average annual price increase of a single bottle is 50.22%, while the average annual price increase is as high as 1 17.65% around 20 17.
In addition to changes in the market, the biggest thing is consumers.
With the improvement of China residents' consumption ability, the public's consumption demand for old wine is increasing.
The consumers of old wine are younger and younger, and the application of old wine is more diversified and scene-oriented. Moreover, the two unique attributes of old wine have been widely recognized by consumers. First, the investment and collection properties of old wine, the more precious the old wine; The second is the tasting attribute of old wine, and the older the old wine, the more fragrant it is.
Therefore, this generation of consumers basically can't afford the price of old wine, but they will choose to buy young white wine and collect it themselves, so that after time, Tibetan wine will become old wine.
At present, there is a wine ticket platform in the domestic wine storage market, which provides users with services such as identification, purchase, storage and consignment of famous wines. The platform sometimes offers some benefits irregularly, and the price reduction of Tian Fei Maotai is 1399. Because the wine ticket supports online consignment, the Maotai that his family grabbed at a low price was sold according to the fluctuating market price, and the half-year yield was as high as 9%. Many young people even take the wine ticket as a sideline.