Public fund-raising or public fund-raising consists of sponsors, investors and platforms. The threshold is low and diverse, relying on the strength of the masses and focusing on creativity. A means for struggling artists to raise funds for their creations has now evolved into a channel for start-ups and individuals to win funds for their own projects.

The ever-expanding Times website enables any creative person to raise funds from almost complete strangers, removing many obstacles to financing from traditional investors and institutions.