Good question, GM. I'm an entrepreneur. Try to answer it.

Where is the way out for small entity businesses? This is really a problem. Now the tide of physical store closure is getting worse. How to survive is a problem that many people are considering. I think:

First, change the business model.

Turn store marketing, which is "waiting for him", into a proactive attack, and attract and lock the customer base through business circle promotion, activity promotion, gift purchase and door-to-door delivery.

Second, change business thinking.

It is necessary to learn Internet technology, have Internet thinking, and do a good job in store management through online modes such as WeChat group, WeChat official account and Taobao, combined with store experience.

Third, give play to one's own advantages

Compared with online stores, physical stores have many unique advantages, such as fitting, trying on, trial, VIP, experience camp, parent-child tour and so on, which are incomparable to online stores.

In a word, offline physical stores are no longer the traditional behavior of opening stores, and economic development has put forward higher requirements for store operators. The only way out for small physical stores is to learn and change and keep pace with the times.

That's all. Thanks for reading.

It is a social sorrow and a national sinner to think that the Internet e-commerce platform is advanced.

A family is self-employed in the jewelry industry. Here are some timetables for him to run his own shop:

1.1996-2012, the jewelry industry is very prosperous, which can be said to be profiteering. Although a batch of goods and some debts have been squeezed, there is still a strong cash flow to support the main business.

2.2008-20 12, after the extra surplus, I had some investment ideas. At that time, the chain store industry and the store industry were also profiteering, so they followed the trend and took several brands of regional agents to do similar business, but it was not clear that this kind of procurement agency business was played by large companies and there was a risk of backlog.

3. 20/200812, during the same period, there was no profiteering in the real estate industry, so it was absolutely a brainless coincidence to buy real estate at this time.

4.20 13-20 15, a large number of sideline agent brands are overstocked, resulting in serious losses. Eight regulations were issued in the same period, and the jewelry industry was extremely depressed, but the real estate continued to increase in value.

5.20 16-20 18, chain stores and experience shopping centers have spread all over major cities, the market segmentation is obvious, the target groups of self-employed individuals in the jewelry industry are getting less and less, and the profits are meager at present.

B family, hardware store owner,

1.2008-20 17, real estate is booming, with a large number of orders every year. At the same time, pay attention to the futures trend of copper prices and related metals, and make financial investments.

Focus on:

1. When entering the market, look at the rules of the market clearly and don't invest too much.

2. Focus on a certain field, learn to extend, and do a good job in financial management strategy.

3. When the market is bad, learn to predict and quit as soon as possible (not all rumors and rumors are false).

4. Diversify investment risks, and invest in hedging products if you have money.

To ask the way out, first analyze the reasons.

At present, there are several reasons that affect physical stores:

1. Changes in consumption habits

Today's post-80s, 90s and 00s consumer groups all have computers and mobile phones at birth. I am used to the convenience and efficiency of online shopping.

2. The squeeze of emerging formats

A large number of specialty stores began to live in large shopping centers collectively, and the shopping scene of one-stop service; Meet any of your needs and provide a very high quality consumer experience.

3. The operating cost is getting higher and higher, and the operating cost is increasing year by year, while the profit is decreasing year by year, and the marketing cost is getting higher and higher.

4. Homogenization of commodities and vicious competition among peers. Nothing has its own characteristics. Everyone sells what they want to see. Fighting price wars and vicious competition led to no money for everyone.

Find the answer according to the question.

You will find its core performance. The value of a small shop lies in its quickness and the emotional bridge between the boss (manager) and the users.

1. Express delivery can take advantage of the advantages of small shops, occupy a favorable position, deliver goods, take out food, etc.

2. The only shortcut to build a bridge of trust is the brand personalization of physical stores.

3. Develop your own characteristics and subdivide wherever you go.

4. Use the Internet, such as online marketing. Now Tik Tok, faster cars and other free platforms can't be missed.

1. Internet drainage

2. Or live in Taobao or something.

The commercial operation of physical stores is the best platform for mass entrepreneurship. At the same time, the physical store is also a window of social consumption and a part of the living environment.

With the development of the times, the industrial chain of scientific and technological innovation keeps pace with the times, and the business ecology of small enterprises has been hit hard. The reason is obvious, and it has been impacted by the e-commerce platform.

Because, in this marketing competition, the network platform has crushed the rigid business logic thinking of traditional physical stores by virtue of the absolute advantage of the capital market and extraordinary marketing thinking. This is one of them.

Second, the rapid development of e-commerce platform operation projects is because the imperfect commercial legal system makes the innovative e-commerce capital empty.

Of course, it is also because social and economic development is in a period of trying scientific and technological innovation, exploring transformation and upgrading, and allowing various scientific and technological industries to explore and demonstrate. However, the e-commerce capital under the guise of technological innovation has achieved personal dreams! However, any form of superior success needs corresponding painful lessons. In other words, at the expense of the underlying economy, the e-commerce platform has made the people lose their original business environment-the store business model of getting rich.

Third, it's not that the market economy is depressed, but it seems that everyone's impression of physical stores is really terrible, whether from the perspective of social consumption or commodity sales.

A. People don't want to go out and spend money in shops along the street because the price difference of goods is too big, which makes many friends lose their original reason and confidence. In TM's view, the goods operated by physical stores and online goods are homogeneous (whether they are really homogeneous or not, there is no specific comparison basis). Why is there a hanging job between 880 yuan and 88 yuan? This world difference makes the social consumption level seriously misplaced.

B. euphemistically, enjoy the service content. Ha ha ha ha ha ha! Is there really free service content in this world? Give you on-site service because the interests of e-commerce capital are maximized.

C. Is it true to solve 30 million jobs in society?

I don't know how this account is worked out. Is it more important than the survival of 80 million physical stores that run small businesses? In fact, this calculation method is not up to standard. Because! Behind the 80 million small merchants, how many families have been supported, which has created the prosperity of the integrated business ecosystem of production, marketing and service. In other words, this traditional business operation mode means great impetus to the development of market economy and is beneficial to the national economy. It is a virtuous circle of economic blood. There is no imbalance.

At present, the business of physical stores is sluggish, which is more affected by the epidemic. Because! Economic depression and weak social purchases also show that it is difficult to make money. Then, it achieved the prosperity of low-quality sales of e-commerce.

At the same time, we have to admit a sharp marketing topic. Although, on the surface, the operation of e-commerce platform makes full use of human weakness, e-commerce players have indeed achieved effective service content and conquered the public.

If you and I, who are engaged in the physical store business, don't think about our own development direction and correct it, then the road ahead is still very long, and we still face great challenges!

This is not to say that traditional physical retail stores imitate the operation mode of e-commerce or add some new marketing elements. Pang Gang kept his word, but he didn't think so. First of all, we should think about the accurate positioning of commodity prices. Secondly, as a physical service industry, can it bloom the true and effective content of "service"? Let social consumers truly appreciate the service quality of physical businesses. Third, I hope that colleagues will change the status quo with practical actions, and don't wait for the door-to-door service of the store sales model. All members should mobilize-execution and brain power. Create an ecological environment for new store owners, so that consumers can really feel the benefits.

Dear colleagues and friends, what do you think? Welcome to leave a message for discussion.

In the past two years, the business of small enterprises in the real economy has been really bad. On the one hand, influenced by the big economic environment, the overall consumption of the society is stagnant, and the circulation of the national economy is not smooth, which leads to a decline in the purchasing power of social goods, and the turnover of most small enterprises is almost halved. On the other hand, online shopping and take-away distribution are also squeezing the living space of small businesses. Online shopping is not only convenient but also cheaper than physical stores. Why mention the takeaway company? Because my family runs a fried chicken shop, at that time, in order to expand the turnover, I went to a certain group and a takeaway platform. Later, it was found that the take-away business can indeed increase turnover, but it can't increase much profit. The reason is that the preferential activities of the takeaway platform are all merchants. Although the activity can bring orders to the merchants, the profits of the merchants cannot be guaranteed, and some orders have even been stripped to the cost price. But if you don't participate in platform activities, customers won't place an order for you without seeing the discount. Based on this situation, my family withdrew from those two platforms at that time. I didn't think too much about the next step. At present, the business in the store is to sit and wait for customers to come to the door every day, as long as it doesn't lose money.

Small entity merchants are the constituent cells of the real economy, and the economic tide in China is full of small waves. Although small, the waves have made great contributions to the country's economic construction. It is the vanguard of China's market economy reform and development, a small helper for people's convenience, and an important position to solve the national employment problem. There is no doubt about the importance of small entity businesses.

Small entity businesses used to be very prosperous. Now, due to the economic recession and the slowdown of economic development, the economic cycle has changed from short supply to oversupply. The competition is fierce, the rental cost of artificial water and electricity is rising, and customers are reduced due to the impact of traditional supermarkets, shopping centers and micro-e-commerce. The living space of small entity businesses is seriously challenged. How to face it and how to do it?

First of all, small businesses should change their thinking concepts and upgrade their thinking dimensions. They can use new technologies and tools to complete the transformation and upgrading of physical stores with new methods and new models ...

Secondly, on the specific operational level, ① we should take the lead in cooperating with the new social retail or community group buying platform, relying on the platform's empowerment, drainage and customer lock-in, cross-border profit, etc. In this way, we can defeat those competitive physical stores that are not enterprising and complacent, change sales into marketing, actively compete for more customers, and, with the blessing of the new retail platform, reduce business area and labor when necessary and reduce operating costs.

Finally, the integration of online and offline is a trend without boundaries. Small entity businesses and online e-commerce will complement each other, and * * * will cooperate ... and will develop in a more efficient, energy-saving and better experience direction! …

I'm Li Hai, and Tencent is the chief operating officer of Zhijun Shangdao. I want to talk to you about entrepreneurship, sales management and new retail.

Looking at the current situation, the physical store of small businesses is really not working. Due to social development, they are out of date, and selling goods online is more transparent.

The combination of physical store and online sales!