It has built four core advantages: the largest self-built logistics warehousing system. JD.COM Group's logistics integration facilities are the largest in the field of e-commerce in China, and it has an integrated service e-commerce logistics storage system for small and medium-sized pieces, large pieces and cold storage, which is also in a leading position in the world.
By the end of 20 17, JD.COM Group had built eight logistics centers in China, with a total area of100000 square meters and 486 large warehouses. JD.COM has a logistics and distribution team of over 90,000 people, providing professional services to customers. The main businesses of the underlying currency include accurate delivery, rapid delivery, 2 1 1 limited delivery and next-day delivery.
Independent research and development of information system is the soft power of JD.COM Group, which ensures the operational efficiency of JD.COM and is also one of the core advantages of JD.COM. Since the establishment of JD.COM. The information system of COM mainly includes the functions of personnel management, fund management and commodity management.
Manager is the management of the company's human resources system, money management refers to the company's financial system, and material management refers to information systems such as inventory management and logistics management, JD. Thanks to JD.COM, the information system of COM is updated and upgraded according to the needs of business development. COM own technology research and development team, and JD.COM Group's information system is very powerful, which subdivides the order, payment and delivery processes into 3-4 links.
This system is small enough to monitor how many tapes and cartons are used by distributors, and large enough to place orders directly with suppliers online. JD.COM Group controls as many links as possible in the process to improve the efficiency and service quality of the supply chain.
Since 2008, the system has been able to meet the function of order inquiry and tracking. Users can directly query logistics information and solve logistics conflicts. All employees of JD.COM Group work on the basis of information system. JD.COM Group's information system truly links every link of business and operation, which is the core advantage of JD.COM Group.
Commercialize channels and attach importance to partners. JD.COM Group reduced the procurement cost by opening supplier channels, and ensured the price advantage. In the early days, JD.COM Group could not directly exchange funds with manufacturers and suppliers, but through intermediary operators. The main reason is that suppliers are unwilling to directly provide credit sales to JD.COM Group and bear the risk of bad debts, but are more willing to transfer the risk to dealers.
In 20 12 and 20 13, JD.COM group started the channel commercialization strategy, instead of cooperating with distributors, it directly cooperated with brands. To this end, JD.COM Group even gave up credit purchase and directly won the trust of suppliers. At present, JD.COM. The payment period of COM to suppliers is about 40 days, and it has reached a mutual benefit and win-win situation with suppliers.
JD.COM Group's channel commercialization strategy has achieved good results, winning more product channels and many high-quality suppliers and partners. At present, JD.COM Group has long-term cooperation with various brand products, and the quality of the e-commerce products sold is guaranteed.
Moreover, the product price is lower than that of offline entities, which has both price advantage and brand advantage, bringing a good customer base and creating a perfect user experience for JD.COM Group. Since its establishment, JD.COM Group has continuously improved the user experience.
It mainly includes three aspects:
First, stick to the bottom line of genuine licensed goods and not selling fake goods. In the early days, JD.COM Group was very strict in category selection. In the first seven years of the establishment of JD.COM Group, JD.COM Group only made five categories. The main reason is to choose the category that is easy to guarantee the product quality, so as to prevent too many categories from leading to the proliferation of counterfeit goods, thus affecting the user experience.
?
Second, the implementation of low-price sales, JD.COM Group's sales gross profit margin is very low, because it has always maintained a low-price strategy, JD.COM Group has been trying to save costs, improve efficiency, and give profits to consumers and suppliers.
?
Thirdly, to build a seamless and complete service chain, from the time when the user places an order to the time when the final transaction is really completed, including the return of goods, JD.COM Group has about 34 big nodes, with more than 100 specific process actions. Only by ensuring that all processes are free from problems can the user experience be satisfied. Therefore, JD.COM Group guarantees the service quality of distributors and provides them with competitive income and growth space. On the other hand, it also implements a strict management system. Product, price and service are the three major factors that determine the user experience. Relying on its own logistics system, information system and financial system, JD.COM Group has achieved the scale of the top three e-commerce platforms in China.