Elements of company name
Name of administrative division
The name of administrative division in enterprise name refers to the name of administrative division at or above the county level, excluding the names of Zhang, Zhen and other regions.
when the name of an enterprise is prefixed with the name of administrative division, the name of administrative division can be used to test whether it is the name of administrative division, and the words "province", "city" and "county" can also be omitted. For example, if the words "Guangdong Province", "Nanjing City", "Lan", "City" and "County" may cause misunderstanding, the words "City" and "County" shall be directly labeled as "Guangdong", "Nanjing" and "Lankao". The omission of "province" in the name of administrative division should not be omitted.
the name of an enterprise should generally be preceded by the name of the administrative division where the enterprise is located. Specific to an enterprise, its domicile isNo. * * Street, * * * county (district), * * city, * * province. The name of administrative division prefixed in its name can generally be * * used as the name of administrative division, or it can be crowned with the name of municipal administrative division, or even with the name of administrative division.
for the combination of administrative divisions of provinces, cities and counties, almost all provinces and cities require direct approval by the municipal and county administrations for industry and commerce.
in recent years, due to the strengthening of enterprise awareness and self-protection awareness, enterprises in the same industry have the same safety number. The difference of enterprise names lies in that one is the crown "* * province", the other is the crown "* * * * province * * city" or "* * province * * county", which are approved by the competent registration authority of non-selling enterprise names, but they are all allowed to register. This kind of situation should be avoided as much as possible. Therefore, in practice, the provincial and municipal administrations for industry and commerce should reconsider the division of the right to approve such names. As long as provincial and municipal names appear, they will be approved by the provincial and municipal administrations for industry and commerce. In addition, the names of municipal districts are not unique in China. For example, "Central District" is found in several cities. If it is used as the name of administrative division in enterprise names, it will easily lead to misidentification of duplicate names. Therefore, the names of municipal administrative divisions are combined with the names of municipal administrative divisions, and it is not appropriate to use the names of administrative divisions alone.
if the name of an enterprise is not prefixed with the name of the administrative division of the county (district) where it is located, but directly prefixed with the name of the municipal administrative division or the name of the provincial administrative division, in addition to the fact that the enterprise meets the registration requirements of the provincial and municipal administrations for industry and commerce, it should generally meet certain conditions and be directly approved by the provincial and municipal administrations for industry and commerce. The specific conditions shall be formulated by the provincial and municipal administrations for industry and commerce. For example, as stipulated by the Anhui Provincial Administration for Industry and Commerce, newly established enterprises (companies) in prefectures, cities and counties must be production-oriented and have a registered capital of not less than 1 million yuan. Enterprises (companies) that have been set up are required to be directly named as provinces, and they should be backbone leading enterprises in the same industry in each province. Their products are stereotyped, have good economic benefits, have high visibility inside and outside the province, and their net assets should be more than 1 million yuan.
the name of the administrative division crowned by the enterprise name should be the name of the administrative division below the county where the enterprise is located, not the name of the administrative division where the enterprise is not located. Therefore, the names of enterprises domiciled in Sichuan should not be titled "Jilin", and enterprises domiciled in Jiangsu should not be titled "Shanghai * * * * *". In addition, the names of the administrative divisions that are crowned should be the names of the current administrative divisions, excluding the names of administrative divisions that have been used in history, such as "East China" and "Jehol". The customary abbreviation or common name of the existing administrative division name (such as Shanghai in Shanghai and Yangcheng in Guangdong) appears in the name, which should not be recognized according to the administrative division name.
various names such as "economic and technological development zone", "bonded zone", "new technology development zone" and "industrial park" shall not be used as the names of administrative divisions. However, on the premise that the name of the enterprise is preceded by the name of the administrative division at or above the county level, the name of the administrative division can be suffixed with the name of "Economic and Technological Development Zone" approved by the relevant departments.
according to the current regulations, except in accordance with the special provisions, enterprise names should be preceded by the name of the administrative division where the enterprise is located, that is, the name of the administrative division should be placed at the front of the enterprise name. If the name of the administrative division appears in the middle of the whole name, it will not be regarded as the name of the administrative division. Such names should also be registered and managed according to the name of the enterprise without the name of the administrative division, and can only be used after being approved by the State Administration for Industry and Commerce.
in recent years, due to the development of Chinese enterprises, when some large enterprises set up wholly-owned subsidiaries or holding subsidiaries in other provinces and cities, they hope to refer to the practices of foreign enterprises, unify the font size of parent and subsidiary enterprises, and put the names of administrative divisions in the middle of enterprise names. Internationally, these are many font sizes, and the names of administrative divisions are placed in the middle of enterprise names. Internationally, this is a common practice in many countries. In view of the above situation, the State Administration for Industry and Commerce has made corresponding adjustments in the revised "Regulations on the Administration of Enterprise Name Registration (Draft for Review)", stipulating that an enterprise as a legal person may put the administrative divisions in its name after the font size in any of the following circumstances:
(1) The name of a holding enterprise does not contain administrative divisions and uses its font size;
(2) using the name of a foreign (regional) holding enterprise.
this regulation will be implemented after the new "regulations on the administration of enterprise name registration" is approved and promulgated by the State Council, when such enterprise names will be directly approved by the corresponding local administration for industry and commerce.
According to the current Regulations on the Administration of Enterprise Name Registration, the name of an enterprise that meets the following conditions may not be preceded by the name of the local administrative division with the approval of the State Administration for Industry and Commerce:
(1) a national company;
(2) large-scale import and export enterprises approved by the State Council or its authorized organs;
(3) Large enterprise groups approved by the State Council or its authorized organs;
(4) enterprises with a long history and well-known brand names;
(5) foreign-invested enterprises;
(6) other enterprises specified by the State Administration for Industry and Commerce;
The above provisions are relatively strict, and the first three and five items are mainly applicable to enterprises registered in the State Administration for Industry and Commerce; The term "enterprise with a long history and well-known brand name" as mentioned in Item 4 refers to an enterprise with a production and operation history of more than 3 years, whose brand name is widely known in the whole province or the whole country. Few local enterprises can meet this requirement if they don't want to be named as administrative divisions. In view of this situation, the State Administration for Industry and Commerce, in the revised Regulations on the Administration of Enterprise Name Registration (Draft for Review), based on the principle of supporting large local enterprises, clear standards and quantification, modified the above conditions. If it meets one of the following conditions, it can use the name without the whole division:
(1) The registered capital is more than 5 million yuan;
(2) those recognized as well-known brands:
(3) wholly foreign-owned enterprises, using foreign (regional) enterprises with capital contribution;
(4) approved by the State Council;
(5) Enterprises registered by the State Administration for Industry and Commerce.
according to the principle of national treatment, the names of foreign-invested enterprises should be the same as those of domestic enterprises, and in principle, they should also be preceded by the names of local administrative divisions. However, according to the Regulations on the Administration of Enterprise Legal Person Registration, foreign-invested enterprises are registered by the State Administration for Industry and Commerce, and the current Regulations on the Administration of Enterprise Name Registration clearly make it a condition that the name of the enterprise applying for registration is not preceded by the local administrative division. In order to meet the needs of the gradual development of foreign-invested enterprises, the State Administration for Industry and Commerce has adopted the management measures of registering foreign-invested enterprises with the authorization of the Administration for Industry and Commerce. With the increasing number of authorized local administrations for industry and commerce, it is no longer necessary to prefix the names of foreign-invested enterprises with the names of administrative divisions. On the contrary, unified requirements will increase the necessary procedures for the name approval of foreign-invested enterprises. Therefore, in practice, foreign-invested enterprises have been required to be generally named as administrative divisions, and corresponding adjustments have been made in the above new conditions.
Although the above conditions are still strict, only a few enterprises (especially newly established enterprises) can meet the requirements, but they are much wider than the existing regulations. Due to China's vast territory and relatively backward means of transportation, communication and management, the situation that more than 3, registration authorities in China will register separately will still exist for quite some time, and most enterprise names must still be preceded by administrative division names. However, with the improvement of various conditions, the above conditions will be further relaxed, and finally enterprises will choose to be named after administrative divisions or named after administrative divisions.
-----------. The name of an enterprise is a sign that an enterprise is different from other enterprises or other social organizations. This activity is the concept of enterprise name, but also points out the role of enterprise name, and the symbolic role of enterprise name is mainly reflected by the font size.
in any case, any enterprise name is completely consistent with some element of other enterprise names, even the names of administrative divisions, but as long as the font size is different, the ancestral public will not mistake them for each other. The enterprise name shall not be the same as or similar to the registered enterprise name in the same industry within the jurisdiction of the same registration authority, mainly referring to the fact that the font size shall not be the same or similar.
a well-known enterprise name often has a good font size, which not only has the symbolic value of the general enterprise name font size, but also has certain economic value. When people mention these names, they will think of the outstanding achievements of enterprises in a certain field, the good reputation of enterprises and their high-quality products or services.
In the planned economy period, most enterprises were established by administrative departments, and most of them had no font names. So far, we can still see such enterprise names, such as * * provincial food companies.
with the deepening of reform and opening up and the development of socialist market economy, enterprises pay more and more attention to the font size of enterprise names, and a number of well-known font sizes such as "Sitong" and "Jianlibao" have appeared.
a well-known brand name refers to an enterprise brand name that is known to the society in a certain industry or multiple industries. A well-known brand name is the crystallization of many years' operation, which indicates the achievements of an enterprise in a certain industry and a certain field. The well-known font size is the same as itself. The well-known degree of an enterprise's brand name is often directly related to the enterprise's and the public's recognition of the potential benefits of the enterprise's contribution to the social year. It can even be measured by money. Therefore, the protection of well-known brand names in the world is very important.
The current Regulations on the Administration of Enterprise Name Registration does not specify what a well-known brand name is, the criteria for its formation and the scope of protection. With the promotion of China's reform and opening-up policy and the gradual formation of the socialist market economic system, social awareness has been continuously strengthened. At the same time, the phenomenon of fraudulently using other people's well-known brand names and infringing on the rights and interests of other people's enterprise names has increased, and enterprise name disputes have occurred from time to time. The voice of enterprises to protect well-known brand names and protect the right of well-known enterprises has become increasingly strong, which has put forward higher requirements for the management of enterprise name registration. The State Administration for Industry and Commerce has added provisions to protect well-known brand names in the revised Regulations on the Administration of Enterprise Name Registration (Draft for Review), stipulating that recognized well-known brand names are not allowed to be used the same or similar by others in a province or nationwide. Under the system of hierarchical registration and management of enterprise names, this practice will benefit from protecting the name rights of well-known enterprises and institutions. After the new "Regulations on the Administration of Enterprise Name Registration" is approved and promulgated by the State Council, the State Administration for Industry and Commerce will formulate measures for the identification and management of well-known brand names in time, and the State Administration for Industry and Commerce and the administrations for industry and commerce of provinces, autonomous regions and municipalities directly under the Central Government will identify the well-known brand names of individual countries and provinces respectively.
an enterprise has the right to choose its own name and font size. A novel, memorable and catchy enterprise name can make the enterprise have a refreshing and vivid first impression among consumers. Therefore, how to establish a meaningful and easily accepted font size has become an important issue for investors to consider when establishing an enterprise.
At present, the following methods are mainly used to choose the name and font size of Chinese enterprises:
1. Traditional font size method, using more auspicious words, symbolizes the bright hope of investors. Words such as "Fu", "Shun", "Fa", "Long", "Xing", "Rui", "Tai", "Xiang", "Ren", "Harmony", "Sheng" and "Feng" are commonly used, such as "Ruifuxiang Silk Shop", "Tongrentang Drugstore Shop" and ". In addition, using the names of famous mountains and rivers, rivers and lakes, places of interest and historical sites as the font size of the enterprise name also belongs to this law, such as Mount Tai, Kunlun, Yangtze River, West Lake and Great Wall.
2. abbreviation method, that is, the abbreviation of the name of the refrigerator is used as the font size of the enterprise name to show the affiliation of the enterprise. At present, the font sizes beginning with "Zhong" and "Hua" mostly belong to this law. For example, the directly affiliated enterprises of China International Trust Company often use the font size of "CITIC"; Enterprises affiliated to the Ministry of Railways often use the name "China Railway"; Most of the enterprises with Huadian as the font size are subordinate enterprises of North China Electric Power Administration. In addition, some enterprises choose one word from the enterprise names of more than two investors to form a new font size, or directly adopt the font size of the enterprise name of the controlling investor as the font size.
3. The method of consistent font size and trademark, even if word mark, which the enterprise has registered or is going to apply for registration, is used as the font size of the enterprise name. The advantage of this method is that the font size and trademark are the same, which can make full use of the limited attention that customers can pay, and it can often get twice the result with half the effort in daily business activities or advertising activities. For example, "Stone" and "Jianlibao" in the company names of Sinon Group and Jianlibao Group are trademarks of enterprise products at the same time.
4. Name translation method, that is, the font size used is derived from foreign words, which are literally translated or filled with meaning. Foreign-invested enterprises often use this method when applying for enterprise name registration, such as "Shell", "Philips" and "Siemens". The most successful example of applying for the translation of names should be the Coca-Cola Company of the United States, which translated "Coca'Cola" into "Coca-Cola" as a transliteration, but skillfully catered to the culture of China in the choice of China characters, narrowed the distance with the old and the common people, and produced a sense of identity.
5. Humorous method, that is, the name is not traditional and conventional, pursuing novelty and individuality, or humorous, or winning by strangeness, which leaves a deep impression on people. "Goubuli" should be said to be the masterpiece of this method.
6. Around the calendar