Many clothing companies are currently developing fast fashion brands, and fast fashion brands have become a trend. There are two most important points for being a fast fashion brand: First, inventory management is very important, because inventory pressure is very high, so inventory management must be done well. The second is display, which are two key points of fast fashion management.

The normal display adjustment cycle for mid-to-high-end and ordinary popular brands is twice a week, every Monday and every Thursday (on Mondays, due to strong sales over the weekend, the inventory structure has changed and must be re-displayed for the store) layout, the reason why the display is adjusted on Thursday is to welcome the arrival of the weekend.) However, the life cycle of fast fashion brand products must be high and dense, and it will not feel too high to adjust it five times a day. Because the product life cycle of fast fashion brands is very short, the general brand life cycle is eight weeks, while fast fashion brands only have four weeks, and the sales time is very short.

1. The first requirement of fast fashion brand management is that the frequency of display adjustments must be high and dense.

2. Inventory analysis must be carried out in a timely manner, and store displays must be adjusted based on inventory. The characteristic of fast fashion brands is that they have "large numbers of styles but low quantity". Many products are sold out as soon as they are sold out, so it is necessary to ensure that the products in the prime display area are in quantity.

3. Using category as the main promotion unit and selling fast fashion brands is not without focus. The reason why there is no focus is because we have no concept ourselves. Category analysis must be done based on last year's year-on-year data, and what products are suitable for sale in which time period.

4. We must focus on training employees’ ability to match, improve the connection rate, and make large orders. Compared with other brands, fast fashion brands are not too expensive. They have the most styles and are highly matchable. Customers can buy clothes for different life scenes (work clothes, casual clothes, party clothes, etc.). Employee solidarity is very important.

5. Strengthen employees’ product familiarity. Fast fashion brands have low product prices. The most important thing is to make quick orders and pay attention to efficiency. If employees are not familiar with inventory, it will take a long time to find products, which will affect our business. Service quality makes customers tired of products