First, the novice customer acquisition method
The following is useless, Baidu looks for it and lends it to God.
1. Offline delivery,
Development is a relatively low-cost method to develop customers. First, find the crowded area, and then distribute the information printed with the loan product amount, term, interest rate, loan conditions and so on to passers-by. Although there will be a certain fee for distribution, once someone consults, the success rate of signing the contract is very high.
2. Peer introduction
In practical work, not every loan customer is suitable for himself. Many times, the list that peers can't make will be shared with other loan officers, so sharing customers with peers has become an indispensable way to develop customers. Accumulate industry contacts and form your own circle of friends in the exhibition industry, which can develop customers efficiently.
Make a lot of phone calls
Most of the salesmen in the loan industry are engaged in telemarketing at the beginning. The customer list provided by the company is often played by many people for many times, or the customer has successfully borrowed money. So, if you want to get interested customers by phone, you need to make a lot of phone calls. If you make too many phone calls, there will always be one or two interested customers, which requires the loan salesman to stick to it and resist the pressure, and you will be half successful.
Second, master the customer acquisition method
1. Horizontal alliance
Horizontal alliance is a sales model that aggregates resources from different industries to achieve win-win and win-win results. If you want to develop more customers, you can't focus on the loan industry. Sales staff in related industries in the loan industry, such as banks, securities companies, insurance, funds, futures, foreign exchange, crude oil, gold and other related industries, usually contact people who deal with money, so they are likely to have customers in need of loans. In addition, in some industries that often need loans, such as real estate and automobile industries, most customers need loans because of the huge transaction amount.
2. Introduction of old customers
To ask loan officers how to develop customers, many of them rely on the introduction of old customers. To maintain a good relationship with old customers, it is best to keep in touch after the list is completed, call back, or send a holiday greeting message. Keep a good relationship with old customers, who may recommend new customers to you. Due to the introduction of old customers, the single rate is generally high.
3. Go to a professional customer platform.
In addition to the traditional offline customer acquisition method, loan officers can also develop customers through the Internet customer acquisition platform. The characteristics of internet platform to acquire customers are: low cost, unlimited geographical area, 24-hour acquisition of customers, very high efficiency, and customers are all customers with loan intentions, with high accuracy, which greatly improves the signing speed of loan salesmen.
Second, how do account managers of rural commercial banks generally run their businesses?
The main business of account managers in rural commercial banks is:
Attract enterprises and individual customers to handle deposit and loan business and credit card processing at their banks;
All kinds of wealth management and investment provide services to customers, and maintain good contact and service with customers, and maintain customer volume and bank business volume.
Meet the requirements of customers (the company's financial personnel directly face customers) on account management, payment and settlement. We must help solve them.
You don't need strong professional knowledge, as long as you can cope with the exams in your line. As long as people are kind, honest, funny and know how to deal with people inside and outside the industry, that's all. Usually, when dealing with customers, counter operators and leaders, they can be smooth and competent.
Indicators such as deposits and loans are achieved through original customers, family background, or intra-bank distribution. It is almost impossible to develop it by yourself.
Third, how should telemarketing develop new customers?
Telemarketing is rarely done now.
Fourth, how should credit telemarketing develop customers?
It's better to borrow the god forum to popularize science. Don't read the following, it's useless. How should sales credit, telemarketing, financial newcomers and loan officers develop customers? The new loan officer has just joined the company for a few days. At present, the company requires loan officers to only do telemarketing, that is, call customers blindly every day to ask if they need to apply for loans. Do you feel that you need very few customers at the end of the day? I heard that there is a saying called sales, that is, selling your products to customers who just need them. Want to send business cards around the bank to show business or something, the company won't let me? After doing it for a few days, I find it difficult to develop telemarketing customers. I talked about several interested customers on the phone and made an appointment to come to the company for detailed discussion, but none of them came. It shows that all followers 62 have been viewed 34,423 times. Write an invitation to answer questions, answer good questions 1 comments, share the login, and wait for you to find more exciting content. Participate in comments, interact, log in to view all the answers to 12, and 24 anonymous users agree with the answers. I have been engaged in the credit industry for nearly 10 years. Let me answer this question. I basically entered the credit industry at the beginning. At the peak, it was really cool. Making money is easy. Customers don't have to look for it at all, they are as busy as a bee. But now, there are dozens of credit companies in every city, and there are more credit advertisements on the street than real estate agents. Before it's too late, let's talk about several effective ways to expand customers at present. Effective exhibition industry, from blindness to accuracy, and then from accuracy to diffusion (transfer order, transfer introduction). First, the basic exhibition industry. The most traditional method of sweeping the floor and street, inserting banners in the car, is stupid, but it lasts for a long time because of its effect. The effect is slow, but the victory is steady. At least when you don't have good methods, the basic exhibition industry will give you hope. Second, telemarketing depends on the data source and accuracy of the company, which determines the effect. Many companies still use dialers to list the mobile phone numbers of a city one by one, and now the control of harassing calls is stricter than before. It is not clear how effective this method is. Third, in this industry, you often meet competitors. The first novice often destroys the competitor's advertisement. Actually, there's no need to do this. You destroy him, he destroys you, which is meaningless. You can try to establish cooperation. You can transfer orders to each other, which is not better. Fourth, inter-industry cooperation means talking about cooperation and replacement. Talk about some small supermarkets, property and other cooperation. You can share it if you have customers. Fifth, it is not recommended to take orders online. There are many platforms, app websites and the like, but the value is not too great. A lot of information has been sold many times, or the qualification is extremely poor. There are a lot of false information and the price is expensive. You can try it, but don't rely on this method. That's about it. Of course, you can extend a lot of skills. At any point, if you try your best, it won't be bad. Want to be a good loan officer, test business and test people. However, it should be reminded that the current credit industry has begun to change. With the rise of peer-to-peer lending, the traditional credit model is facing the trend of being eliminated. Because for credit companies, online loans are cheaper and more efficient, credit managers are likely to become marginal industries in the future. Take me for example. I started to transfer online loans at the beginning of last year, and my income tripled directly. I don't have to run around to prepare various materials. These are all advantages. Online lending is purely online, and the authentication information is very simple, such as address book and sesame grading. These can all be done on the mobile phone. Of course, there are many doorways for customers with different qualifications to choose different outlets and optimize their qualifications. If you want to get started quickly, you can go to the official account of WeChat in Wallet Alliance and learn relevant knowledge seriously. Not difficult. Usually you can talk to the veterans in the group and get started easily. Even without any experience, you can get started quickly. If you have been a loan officer, you can do it boldly. There is no pressure (you can do it at first, but you are addicted when you do it). The online lending point has the final say, generally 15 or 20. This is up to people to decide, it is all their own, and there is no risk of overdue collection. Doing two or three orders a month may exceed your salary for a month. Both Ping An and CreditEase began to develop their online business vigorously. Why? This is obviously the rhythm of eliminating credit managers! Let's think more. The industry is changing, and if you can't keep up with the pace, you will be eliminated.