New Zealand Aitami milk powder has low production cost. New Zealand is a big country of milk source, rich in pasture resources and high-quality dairy cows, which can ensure the supply and quality of raw materials for milk powder. At the same time, the labor cost, tax policy and environmental protection in New Zealand are relatively low, which reduces the production cost of milk powder.
The market positioning of New Zealand Aitami milk powder is low. New Zealand Aitami milk powder is not a high-end brand in the local area, but a mid-range brand, mainly for low-and middle-income families. Therefore, its price is correspondingly lower to meet the needs and purchasing power of consumers.
The influence of New Zealand Aitami milk powder brand is weak. New Zealand Aitami milk powder is not well-known in China. Compared with other countries or regions, such as German version, British version and Australian version, its brand influence and awareness are weak. Therefore, its price is relatively low to attract consumers' attention and choice.