Pricing classification:
It can be divided into three categories: cost orientation, demand orientation and competition orientation.
Cost-oriented pricing method: the method of setting the price based on the cost of marketing products is collectively called cost-oriented pricing method, which is the simplest and most widely used pricing method.
Total cost pricing method: cost plus, profit target: cost-based pricing (cost plus pricing), that is, the selling price is set according to the unit cost of the product plus a certain percentage of gross profit.
Extended data:
Cost-oriented pricing method is the first method to be considered in enterprise pricing. Cost is the actual consumption in the production and operation of an enterprise, which objectively requires compensation by selling goods in order to obtain income greater than its expenditure, and the excess is manifested as enterprise profit.
The cost-oriented pricing method based on product unit cost and expected profit is the most commonly used and basic pricing method for Chinese and foreign enterprises. The cost-oriented pricing method also derives several specific pricing methods, such as total cost pricing method, target income pricing method, marginal cost pricing method and break-even pricing method.
Under this pricing method, all the expenses incurred in producing a certain product are included in the cost range, the variable cost of unit product is calculated, the corresponding fixed cost is allocated reasonably, and then the price is determined according to a certain target profit rate.
For example, a TV factory produces 2000 color TV sets, with a total fixed cost of 6 million yuan, the variable cost of each color TV set is 1 1,000 yuan, and the target profit rate is set at 25%.
Baidu Encyclopedia-Pricing Strategy