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Does the background music in the video promo produced by the enterprise to promote the brand involve copyright issues? If it's a design, how do you pay for it?
There will be copyright issues.

If you want to use it, you need to obtain the right to shoot the music copyright first, that is, the right to fix the work on the carrier by shooting or similar means.

A licensing contract shall be concluded with the copyright owner for the use of other people's works, and the licensing contract shall include the following main contents:

1. Type of license right;

2. The licensed right is the exclusive or non-exclusive right to use;

3. The geographical scope and duration of the license;

4. Payment standards and methods;

5. Liability for breach of contract;

6. Other contents agreed upon by both parties.

Extended data

The rights enjoyed by the creators of musical works according to law. It mainly includes: the right of performance, reproduction, broadcasting, network communication and other property rights of music works, as well as the right of signature, the right to protect the integrity of works and other spiritual rights.

Royalty for music works

To determine the charging standards for the use of musical works, the following factors should be considered:

1. The dependence of users' commercial activities on music works;

2. The scale and profitability of the music industry;

3. The complexity of issuing licenses and collecting royalties;

4. Market environment and consumption index;

5. International practice.

The specific charging standard shall be agreed by the association and users, or promulgated by the National Copyright Administration, or decided by the arbitration organ.

If there is any infringement, it shall bear civil liabilities such as stopping the infringement, eliminating the influence, apologizing and compensating for the losses according to the situation;

At the same time, if the public interest is harmed, the copyright administrative department may order it to stop the infringement, confiscate the illegal income, confiscate and destroy the infringing copy, and may also impose a fine;

If the circumstances are serious, the copyright administrative department may also confiscate the materials, tools and equipment mainly used for making infringing copies; If a crime is constituted, criminal responsibility shall be investigated according to law.

reference data

Baidu Encyclopedia-People's Republic of China (PRC) Copyright Law

Baidu Encyclopedia-Music Copyright