A crab coupon can make a net profit of 100 yuan. The first crab coupon was invented in 2002 and has since become the "hardest hit" for consumption routines. With the crab coupon, merchants can earn a lot of money without raising crabs, which is another profitable business. A crab coupon can make a net profit of 100 yuan.
A crab coupon can make a net profit of 100 yuan. The end of September is the best time to taste hairy crabs. Pre-sale gift certificates for various hairy crabs in the circle of friends and e-commerce platforms have long been popular.
Because it is convenient to carry or give gifts, crabs can be changed while eating, and crab coupons are favored by consumers. In recent years, with the proliferation of crab coupons, it is difficult to exchange them, and crab coupons are idle from time to time.
Crab coupon idling
According to media reports, merchants printed crab coupons with a face value of 500 yuan and sold them to marketers at the price of 400 yuan, while marketers sold them at the price of 500 yuan, but they recycled them at the price of 250 yuan and then sold them to crab merchants at the price of 300 yuan. Without a crab and a crab coupon, crab brokers can earn 100 yuan, and marketers can also earn 50 yuan.
"If you want to be a crab, you should issue a coupon first", and many crab businesses have become "zero cost" businesses. Crab enterprises sell crab coupons first, dealers get crab coupons on credit first, and dealers pay for crabs after receiving the payment from customers. At the same time, because crab enterprises can't grasp the real sales data of crab coupons, consumers may not exchange them after getting them, and it has become a common phenomenon that crab coupons are oversubscribed.
In addition, because crab coupons have neither market guidance price nor industry guidance price, and the demand for gifts is superimposed, the sales model of high face value and low discount has become an industry practice.
There are many problems with crab coupons.
Analysts said that with crab coupons, merchants can earn a lot of money without raising crabs, so they no longer pay attention to the products themselves, and only ordinary consumers pay the bill.
On the black cat complaint platform, as of September 2 1 day, * * * has 37 18 pieces of information about crabs. Zheng Zhongjun mainly sees three major problems of consumer complaints.
Source: Black Cat Complaint Platform
Complaint 1: Unable to pick up the goods
Some consumers reported that they bought a card coupon issued by a crab company. As a result, the card coupon stated that "this product is not in the redemption period for the time being, please make an appointment to pick it up during the redemption period." The answering phone has been unanswered.
Complaint 2: It is inconsistent with the information indicated in the crab coupon.
Some consumers said that the crab coupons were marked with 5 pairs of male crabs and 4 pairs of female crabs. As a result, after receiving the goods, 7 dead crabs were found, with less than 3 females and less than 2 males. The store delayed delivery before the holiday, which made it too late to replenish the stock.
Complaint 3: Merchants run away.
Some consumers said on the investment platform that the crab card they bought on September 18, 2020 is said to be full and valid for three years. When the appointment was made again this year, the store was gone and the manual customer service did not respond.
"Some merchants with small brand crab coupons may do hairy crab business this year and change careers next year. This kind of consumption trap is really a headache. " The general manager of an aquatic product wholesale market in Hangzhou said.
Regulators and associations work together.
Crab coupons have become the "hardest hit" for consumption routines. In recent years, local market supervision departments and Suzhou Yangcheng Lake Hairy Crab Industry Association are also trying to solve this problem.
For example, this year, Suzhou Municipal Market Supervision Bureau organized and advocated brand merchants as member units to provide one-time exchange service for crab cards and coupons that have not been activated for delivery within 30 days from the date of sale. This is also the first time that the domestic hairy crab industry has included one-time payment of crab coupons (cards) in unreasonable returns, which has a strong demonstration and leading role.
China Consumers Association also issued a document before the Mid-Autumn Festival, saying that many consumers reported that after buying crab coupons, they either faced the imbalance between supply and demand of "one coupon is in hand, and crabs are hard to find", or the crabs received were seriously shrunk and the weight was insufficient. Therefore, consumers are advised to keep their eyes open and try to choose formal offline entities or reputable e-commerce companies to buy hairy crabs.
The market scale continues to climb.
According to the data of China Fishery Statistical Yearbook, the output of crabs (mariculture) in China was 293,600 tons in 20 19. According to the blue crab, the output of blue crab (mariculture) in China in 20 19 was 160600 tons. China Commercial Industry Research Institute predicts that in 20021year, China's crab (mariculture) output will reach 3 1. 1.6 million tons, and the output of blue crab will reach 1.7 1.2 million tons.
According to the data of China Commercial Industry Research Institute, in 2020, the market size of hairy crabs in China is close to 654.38+050 billion yuan, of which the total sales of "Yangcheng Lake Hairy Crabs" has exceeded 70 billion yuan, accounting for 46.7%.
According to the analysis of Jiangsu Lingjiatang Market Information Center, from the current listing situation, crab sales were affected by the epidemic this year, the listing time was slightly delayed, and the overall supply was sufficient. Before and after the National Day, the demand and price of large-sized crabs, especially high-quality crabs, will increase.
A crab coupon can make a net profit of 100 yuan. When it comes to Mid-Autumn Festival food, you may think of moon cakes first, but in fact, some places also have the custom of eating crabs during the Mid-Autumn Festival. The crab meat is tender and delicious, and the crab yellow is oily ... When it comes to eating crabs, Yangcheng Lake hairy crabs are definitely the first choice for Mid-Autumn Festival gifts.
However, have you received a small card called crab coupon in recent years?
As we all know, Yangcheng Lake hairy crabs are famous because the lake is clean and the crabs raised are clean and sweet. However, due to the single origin, the output has not been high, resulting in a situation of short supply.
Consumers have purchasing needs, and businesses want to sell more to make money. What should we do?
So, in 2002, the first crab coupon was invented.
The so-called crab coupons require consumers to buy in advance, and then complete the transaction after the crabs are caught and listed, which actually forms futures.
For consumers, this is a bill of lading, but for merchants, this is a profitable business.
For example, Boss Zhang, a merchant selling crabs, printed a crab coupon with a face value of 500 yuan, and then sold it to the consumer Rick at a discount price in 400 yuan. Rick thought the crab coupon was good and attractive, so he gave it to his grandson Morty as a Mid-Autumn Festival gift. But Morty didn't like crabs very much, so he resold it to Beth, who collected waste products, at half price (200 yuan). Boss Zhang bought back the crab coupon from Beth at the price of 300 yuan.
Did you find out? Boss Zhang Can earned 100 yuan from each coupon effortlessly.
Why is this happening?
Because merchants securitize crabs in the form of crab coupons, they use this kind of securities instead of crabs to complete the circulation and sales of emotional value.
If we use algebraic thinking to replace this crab coupon with moon cakes, tea, cakes and even gold, you will find that the circulation process is still established.
So why is everyone willing to pay for it?
Take crabs as an example. If you send live crabs, it is difficult to transport them first. If you send them here, you will see that the crabs are dead, your money is wasted and your face is lost. Secondly, crabs can't be eaten if they are sent too much, and they are obviously stingy if they are sent too little. There is no such problem with crab coupons. As long as you want to eat, you can always pay at the crab shop. The most important thing is that regardless of the quality of the crab, the value of the gift has been clearly defined, giving it away with face and catering to the needs of the giver. In case the sender doesn't like it, he can sell it for money.
This may also be the main reason why there are so many hairy crabs in Yangcheng Lake and all kinds of crab coupons are flying all over the sky. After all, too few people actually exchange crab coupons for crabs.
It seems that there is no loss in the circulation of such a coupon, and everyone is very happy, but behind it is the price increase caused by speculation, and people who really want to spend money on crabs are paying for it.