Adidas is futures, that is, one style produces so many pieces, for example, one style only produces 1000 pieces, and then produces the next style.
The so-called limit is that this batch is sold out, and it is gone for the retail channel. If you really want it, it will be a big group purchase, but it will not be the original thing, but a brand new one (the item number may change, but the clothes are still the same).
Although I don't know Nike and Puma, most clothing retail industries basically adopt futures production methods, which can greatly save inventory pressure.