First of all, Vip customers, Vip customers are generally determined according to the consumption of brands; You can get tens of thousands to hundreds of thousands of exclusive Vip cards within one year, and you can also enjoy some exclusive VIP services according to the consumption amount, such as exclusive product discounts, brand manager company, show as VIP invitation, sitting in the first row and so on. This Vip is also made of real money. It is a big brand customer and needs to be invited first. In addition, there will be other Vip components in the program. One is the media, from journalists and photographers to media editors. Generally, depending on the importance of the media, they will also provide VIP tickets and treatment. Another important Vip is a celebrity, from celebrities, celebrities, fashion bloggers to influential people in the fashion world. These celebrities may be inextricably linked with brands. For example, the star may be the spokesperson of this brand, or it may be to attract widespread media attention. These people who bring their own traffic attract more traffic everywhere. In addition, celebrities, bloggers and so on. They are all KOL (opinion leaders) who have a demonstration role in the fashion field. They and celebrities and influential people in fashion can publish brand information through their own social media, which can achieve very good brand promotion effect. But in recent years, we have seen more and more stars or so-called online celebrities appear in the front row of the show, or the domestic media will report that a star attended a luxury brand show at Paris Fashion Week. In fact, some are not invited by the brand itself. Perhaps the stars are only through the operation of public relations companies, or even "paid back", which is a lot. In addition, some celebrities did not get the brand Vip invitation, but stayed outside the program to attract street shooting, which also spared no effort to gain attention. From a commercial point of view, there are also buyers of VIPs who appear on the show. Buyers are people who place orders for brands, so some buyers' shops with very good tonality, or buyers' directors of large department stores, are all customers of brands. There is also a special situation that the brand simply sells tickets for show, and even some Vip tickets are priced at an amazing price, which means whoever pays the highest price will get it.