In addition to harmony, other Le Hu peanut milk priority milk and green tea series markets are indifferent. For our salesmen, it is harmony that generally attracts merchants to promote our products, so that salesmen in the company will say "Hello, we are harmonious salesmen" when introducing themselves to others.
As salesmen, our task is to establish a good relationship with the merchants, safeguard the merchants, and at the same time complete the sales tasks assigned by the company. But after working for so long, I found that some things are not so easy to handle.
Each region has a general distribution, and its subordinates have a sub-regional distribution. The salesman is responsible for the terminal sales in each district, and then the distribution will send the goods to each terminal outlet. The head office will set a sales quota for the regional general distribution, and if it fails, there will be few rebates. Of course, this form is also pressed to distribution.
As far as I know, the situation in our region is that in order to complete the sales, the general distributor will keep pressing the goods to make up for the depression of terminal sales, and then distribute them to various districts, so that the warehouse is full of second-hand goods.
All the products sold by businesses in my area are products that will expire before March or even last year (all stores on April 29th). You can see the inventory pressed down every month before digestion, so you can't see new products. But in the face of competition from other brands, what I see is that other brands are all new products, and it is almost difficult to see old products!
Hehe started our exhibition activities in April, and paid the merchants two boxes of 600ml and their normal expenses every month. On the premise that the company ordered that the goods 10 cases must be pressed at one time, at first, the business supervisor said that the exhibition agreement could be signed for three months at most, and then many of our salesmen signed the agreement with the merchants for three months, but after a few days, the supervisor said that they could not sign the agreement for three months, and they only owed two months at most. Unexpectedly, it seems that there are still two months left. I don't understand why the supervisor can change so flexibly, but the terminal sales I see can't move. However, even this kind of activity only brings me anxiety as a salesperson, because the two boxes we handed in are exactly the second-hand goods of last year, 89 10. I think everyone can understand why it is old goods after reading the front. However, I think it's funny. Summer is here, the temperature is high, and the sales season of herbal tea is here. Then what I saw was that all the merchants put last year's goods, and I was crying and laughing. This marketing method makes me fail to see what can make consumers have confidence to buy this product. How can consumers recover if they have no confidence and desire?
Of course, many businesses don't want second-hand goods to be displayed, so that people in our businesses won't take the initiative to mention it, mostly by cheating, because they won't want it if you say it's second-hand goods. As salesmen of our company, the unit price we give to merchants is more expensive than that of outside wholesalers. Our company stipulates 600ml, and its ticket price is 45 per box, but all the wholesalers outside sell 40/42, so we don't hold exhibitions or activities, and almost no one asks our salesmen. If they know that we are sending secondhand goods, they will think that your salesman wants them to press the goods and the price is still high. They will be very disgusted with secondhand goods, and they don't have to press the goods from wholesalers, and the price is cheap. Speaking of which, as a salesman, I am really a bag, and I really have mixed feelings.
Speaking of secondhand goods, I have to say another problem here, that is, the handling of temporary futures. As salespeople, we have no right to replace the temporary products of the merchants. Generally, we have to get the dealer's consent, but the general merchants have to get the goods again before they can handle it. Of course, there is also a quantity requirement for distribution to the general distributor to exchange goods, so some temporary products are left unattended. The company's marketing method is to let our salesmen press the goods from the merchants, regardless of whether the merchants can sell them or not. However, when some businesses can't sell, they will not take the initiative to deal with it or even not for the benefit of all parties!
As a newcomer to the company, all the salesmen in my area have left for different reasons. Many merchants say that our staff changes quickly, and I don't know how to explain it. Of course, everyone has their own interests, and the company can't help it! This marketing method also makes me wonder whether to complete the sales or expand the terminal demand and influence!
I hope the drinks in Dali Garden can be better and better! Of course, I also hope that the regional general distribution can find a sustainable development method. As a salesman, I also hope I can better serve businesses and terminals! Merchants can recognize us and consumers can trust us. This is what we Dali people need to do!